Sustainability: Pakistan

October 2021

Pakistan is one of the least environmentally sustainable countries globally. A large share of the population is living below the poverty line lacking access to electricity, affordable food and drinking water. The country’s air is heavily polluted by inefficient fuels used in transport and energy production, and its freshwater is running dry. Moreover, Pakistan continues to be heavily affected by a changing climate. A large agricultural sector provides a living for a third of the population.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

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Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

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Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Pakistan



Struggling with its rising energy demand, Pakistan is still reluctant to move to renewables
Pakistan’s municipal waste is threatening citizens’ health
Pakistan is taking action to protect its deteriorating natural environment
Country will face acute water scarcity by 2025
Food insecurity in Pakistan threatens the most vulnerable demographic groups
Floods and storms to threaten the country


Chart 1 Environmental Sustainability Index: Pakistan Chart 2 Global Sustainability Ranking: Pakistan Chart 3 Energy Ranking: Pakistan Chart 4 Energy Availability Landscape: Pakistan Chart 5 Energy Efficiency, Security and Equity Landscape: Pakistan Chart 6 Pollution Ranking: Pakistan Chart 7 Air Pollution: Pakistan Chart 8 Waste and Water Pollution Landscape: Pakistan Chart 9 Forest and Biodiversity Ranking: Pakistan Chart 10 Forest and Biodiversity Landscape: Pakistan Chart 11 Water Ranking: Pakistan Chart 12 Water Availability, Equity and Security Landscape: Pakistan Chart 13 Water Security and Efficiency Landscape in Pakistan Chart 14 Food and Agriculture Ranking: Pakistan Chart 15 Food and Agriculture Landscape: Pakistan Chart 16 Role of Agriculture in the Economy: Pakistan Chart 17 Environmental Resilience Ranking: Pakistan Chart 18 Environmental Resilience Landscape: Pakistan

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