Sustainability: Pakistan

June 2020

Pakistan is one of the least environmentally sustainable countries globally. A large share of the population is living below the poverty line lacking access to electricity, affordable food and drinking water. The country’s air is heavily polluted by inefficient fuels used in transport and energy production, and its freshwater is running dry. Moreover, Pakistan continues to be heavily affected by a changing climate. A strong agricultural sector provides a living for a third of the population.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Pakistan

HEADLINES

PROSPECTS

Poor energy supply gap aiming to be closed by attracting investment in renewables
Coal application in electricity generation to continue corrupting Pakistan’s air quality
Deforestation, overfishing and poverty-driven irresponsible consumption of natural resources
Water at the root of international tensions
Agricultural sector to benefit from international funding
Climate-change has caused the melting of glaciers, threatening an already strained water supply

ENVIRONMENTAL SUSTAINABILITY INDEX

Chart 1 Environmental Sustainability Index Pakistan Chart 2 Global Sustainability Ranking: Pakistan Chart 3 Energy Ranking: Pakistan Chart 4 Energy Availability Landscape in Pakistan Chart 5 Energy Efficiency, Security and Equity Landscape in Pakistan Chart 6 Pollution Ranking: Pakistan Chart 7 Air Pollution in Pakistan Chart 8 Waste and Water Pollution Landscape in Pakistan Chart 9 Forest and Biodiversity Ranking: Pakistan Chart 10 Forest and Biodiversity Landscape in Pakistan Chart 11 Water Ranking: Pakistan Chart 12 Water Availability, Equity and Security Landscape in Pakistan Chart 13 Water Security and Efficiency Landscape in Pakistan Chart 14 Food and Agriculture Ranking: Pakistan Chart 15 Food and Agriculture Landscape in Pakistan Chart 16 Role of Agriculture in the Economy of Pakistan Chart 17 Environmental Resilience Ranking: Pakistan Chart 18 Environmental Resilience Landscape in Pakistan
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