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Sustainability: Portugal

April 2020

Portugal is successfully expanding renewables and curbing emissions, yet struggles with the effects of global warming. The country faces intensifying wildfires which are devastating to the forest ecosystem. Severe droughts hinder agricultural yields, while heavy reliance on imported foodstuff leaves low-income households vulnerable to food shortages when faced with international supply disruptions. The country sees increasing pressure on its water reserves, posing a risk of water scarcity.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Portugal



Rapid development of renewables places Portugal among the leading countries regionally
Limitations to expand EV ownership remain the main challenge in curbing CO2 emissions
Forest rich country at the bottom regionally in declared protected area size
New recycled water network may save Lisbon 75% of drinking water
Reliance on food imports leaves Portugal vulnerable to possible supply disruptions
Rising temperatures and extreme droughts pose risk of massive wildfires


Chart 1 Environmental Sustainability Index Portugal Chart 2 Global Sustainability Ranking: Portugal Chart 3 Energy Ranking: Portugal Chart 4 Energy Availability Landscape in Portugal Chart 5 Energy Efficiency, Security and Equity Landscape in Portugal Chart 6 Pollution Ranking: Portugal Chart 7 Air Pollution in Portugal Chart 8 Waste and Water Pollution Landscape in Portugal Chart 9 Forest and Biodiversity Ranking: Portugal Chart 10 Forest and Biodiversity Landscape in Portugal Chart 11 Water Ranking: Portugal Chart 12 Water Availability, Equity and Security Landscape in Portugal Chart 13 Water Security and Efficiency Landscape in Portugal Chart 14 Food and Agriculture Ranking: Portugal Chart 15 Food and Agriculture Landscape in Portugal Chart 16 Role of Agriculture in the Economy of Portugal Chart 17 Environmental Resilience Ranking: Portugal Chart 18 Environmental Resilience Landscape in Portugal

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