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Sustainability: Romania

September 2021

Romania shows a strong stance with low pollution and rich biodiversity, yet low environmental resilience and decreasing precipitation dampen the country’s performance in the global Environmental Resilience Index. Due to outdated electricity plants, the country faces issues with electricity availability. Nevertheless, the Eastern European country has one of the richest freshwater resources and a well-developed agricultural sector.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Romania

HEADLINES

PROSPECTS

Renewables expected to see expansion with EU recovery package support
Air pollution remains under control, yet old vehicle fleet pose increasing threat
Forests and biodiversity under protection, yet illegal logging is becoming an issue
Romania struggles to ensure universal access to improved sanitation
Despite strong agriculture sector, high income inequality leaves low-income Romanians prone to malnutrition
Low resilience to environmental risks, arising from intensifying global warming

ENVIRONMENTAL SUSTAINABILITY INDEX

Chart 1 Environmental Sustainability Index: Romania Chart 2 Global Sustainability Ranking: Romania Chart 3 Energy Ranking: Romania Chart 4 Energy Availability Landscape: Romania Chart 5 Energy Efficiency, Security and Equity Landscape: Romania Chart 6 Pollution Ranking: Romania Chart 7 Air Pollution: Romania Chart 8 Waste and Water Pollution Landscape: Romania Chart 9 Forest and Biodiversity Ranking: Romania Chart 10 Forest and Biodiversity Landscape: Romania Chart 11 Water Ranking: Romania Chart 12 Water Availability, Equity and Security Landscape: Romania Chart 13 Water Security and Efficiency Landscape: Romania Chart 14 Food and Agriculture Ranking: Romania Chart 15 Food and Agriculture Landscape: Romania Chart 16 Role of Agriculture in the Economy: Romania Chart 17 Environmental Resilience Ranking: Romania Chart 18 Environmental Resilience Landscape: Romania
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