Sustainability: Sri Lanka

December 2020

Despite having low pollution and high water security, Sri Lanka ranks in the middle of Global sustainability ranking due to its poor environmental protection, low climate resilience and poorly-developed energy sector. Moreover, the South Asian country is suffering from poor energy and water equities and its food availability is being challenged by ongoing COVID-2019 pandemic. Moreover, plastic pollution is becoming an increasing issue and usage of renewables are limited in the country.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Sri Lanka

HEADLINES

PROSPECTS

Development of renewable energy could help to overcome electricity shortages in the country
Plastic pollution to become an increasing issue in the island nation
Poor environmental protection and deforestation to continue posing threats to the country’s rich biodiversity
Active government’s efforts to improve water equity in the country
COVID 2019 pandemic related travel restriction to further reduce food availability in the country.
Low resilience to droughts and flooding could have a major negative impact on standards of living

ENVIRONMENTAL SUSTAINABILITY INDEX

Chart 1 Environmental Sustainability Index Sri Lanka Chart 2 Global Sustainability Ranking: Sri Lanka Chart 3 Energy Ranking: Sri Lanka Chart 4 Energy Availability Landscape in Sri Lanka Chart 5 Energy Efficiency, Security and Equity Landscape in Sri Lanka Chart 6 Pollution Ranking: Sri Lanka Chart 7 Air Pollution in Sri Lanka Chart 8 Waste and Water Pollution Landscape in Sri Lanka Chart 9 Forest and Biodiversity Ranking: Sri Lanka Chart 10 Forest and Biodiversity Landscape in Sri Lanka Chart 11 Water Ranking: Sri Lanka Chart 12 Water Availability, Equity and Security Landscape in Sri Lanka Chart 13 Water Security and Efficiency Landscape in Sri Lanka Chart 14 Food and Agriculture Ranking: Sri Lanka Chart 15 Food and Agriculture Landscape in Sri Lanka Chart 16 Role of Agriculture in the Economy of Sri Lanka Chart 17 Environmental Resilience Ranking: Sri Lanka Chart 18 Environmental Resilience Landscape in Sri Lanka
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