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Sustainability: Thailand

August 2021

Strong food availability, low land pollution and rich biodiversity place Thailand in the middle of the global Environmental Sustainability Index ranking. Yet, dependence on imported fossil fuels for energy and rising urbanisation contribute to elevated pollution levels. Furthermore, other factors such as forest fires and droughts put pressure on the country’s environmental resilience and place local communities and indigenous groups in danger.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Thailand



Thailand looks to expand renewable capacities for its growng energy demand
Thailand in the process of approving its first Climate Change Act
Biodiversity-rich country to direct more funding for nature preservation
Water management policies aim to improve country’s water depletion
Rice farmers need financal support with droughts and global export demand shocks
Climate change to influence more frequent droughts and forest fires


Chart 1 Environmental Sustainability Index: Thailand Chart 2 Global Sustainability Ranking: Thailand Chart 3 Energy Ranking: Thailand Chart 4 Energy Availability Landscape: Thailand Chart 5 Energy Efficiency, Security and Equity Landscape: Thailand Chart 6 Pollution Ranking: Thailand Chart 7 Air Pollution: Thailand Chart 8 Waste and Water Pollution Landscape: Thailand Chart 9 Forest and Biodiversity Ranking: Thailand Chart 10 Forest and Biodiversity Landscape: Thailand Chart 11 Water Ranking: Thailand Chart 12 Water Availability, Equity and Security Landscape: Thailand Chart 13 Water Security and Efficiency Landscape: Thailand Chart 14 Food and Agriculture Ranking: Thailand Chart 15 Food and Agriculture Landscape: Thailand Chart 16 Role of Agriculture in the Economy: Thailand Chart 17 Environmental Resilience Ranking: Thailand Chart 18 Environmental Resilience Landscape: Thailand

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