Sustainability: Turkey

September 2021

Turkey is an average performer globally in the Environmental Sustainability Index, as the country heavily relies on imported fossil fuels, resulting in elevated air pollution levels. Sustainability issues are further escalated by the failure to ratify the Paris Agreement. Turkey has sufficient water resources; however, its growing population is adding pressure in depleting renewable water resources. Nevertheless, Turkey has a strong agricultural sector, providing its population with food

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Turkey



Output from renewable resources projected to grow yet fossil fuels still remain prevalent
High air pollution level to increase healthcare costs
Growing economy and industrial activities limit the efforts to restore and protect biodiversity
In response to growing water stress calls for improvements in network efficiency
Prevalence of undernutrition to continue among refugee communities in Turkey
The worst wildfire season destroyed 1,700 square kilometres of woodland


Chart 1 Environmental Sustainability Index: Turkey Chart 2 Global Sustainability Ranking: Turkey Chart 3 Energy Ranking: Turkey Chart 4 Energy Availability Landscape: Turkey Chart 5 Energy Efficiency, Security and Equity Landscape: Turkey Chart 6 Pollution Ranking: Turkey Chart 7 Air Pollution: Turkey Chart 8 Waste and Water Pollution Landscape: Turkey Chart 9 Forest and Biodiversity Ranking: Turkey Chart 10 Forest and Biodiversity Landscape: Turkey Chart 11 Water Ranking: Turkey Chart 12 Water Availability, Equity and Security Landscape: Turkey Chart 13 Water Security and Efficiency Landscape: Turkey Chart 14 Food and Agriculture Ranking: Turkey Chart 15 Food and Agriculture Landscape: Turkey Chart 16 Role of Agriculture in the Economy: Turkey Chart 17 Environmental Resilience Ranking: Turkey Chart 18 Environmental Resilience Landscape: Turkey

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