The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2018
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The combined SUV and MPV category continues to dominate the retail automotive landscape, though in most markets there is a split between the popularity of SUVs and waning demand for MPVs. Future growth will be concentrated in Asia Pacific, where China leads in size and growth. China remains one of the few markets where demand for MPVs is growing, due to the repeal of the 1-child policy and a historical affinity for full-size MPVs as status symbols.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Among all light vehicle segments, SUVs have exhibited the strongest year-on yeargrowth over 2011-2016. This growth is expected to continue to 2021, asmore automakers add SUVs to their model ranges to meet rising demand.
MPVs – a category traditionally comprising minivans or other van-likepassenger vehicles – have lost share. Consumers who once opted forminivans due to their handling characteristics and interior space are insteadmoving to crossover SUVs such as the Toyota Highlander or Lexus RX. Onenotable exception is China, where the end of the 1-child policy has spurredMPV demand. Minivans have traditionally been associated with wealth andsuccess in China, a markedly different perception than in the West.
Over 2011-2016 every region saw gains in its overall SUV sales except forEastern Europe, which was dampened by an economic downturn in Russia.Some signs of market stability have returned to the region, and in 2016 Ford,which kept its Russia plant open, saw sales increase for the first time in threeyears.
As SUV demand continues to grow in China, a number of new domesticbrands are entering the market. Asia Pacific is expected to maintain 5% annualgrowth over the period to 2021, fuelled largely by China.
At a regional level, a stable global economy is expected to lead to modestgains in every combined SUV/MPV market over the period to 2021. However,a weak economy in Taiwan and geopolitical instability in Turkey risk pushingthose countries into negative growth.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.