Swatch Group Ltd, The in Luxury Goods

Company Profile

About This Report

Jan 2011

The Swatch Group is the world’s largest watch producer with 19 brands ranging from luxury to entry level. In 2010, the company is poised for expansion in the emerging markets of India and China, as well as the US. It has also expanded into luxury accessories and luxury fragrances. It is among the most vertically integrated Swiss watch-making producers making its own movements and components.

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Swatch Group Ltd, The in Luxury Goods

Euromonitor International's report on Swatch Group AG delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Swatch Group AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Swatch Group AG.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Swatch Group AG provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key Company Facts
Swatch Stays Above Turbulent Water in Swiss Watch Making
Only China Continues to Grow in 2009
Asia Fuels Comeback for Swiss Watches
SWOT – The Swatch Group
Swatch Seeks Growth Overseas

Market Assessment

Economic Downturn Hits Premium Hard
Swatch Focused on Luxury Jewellery and Timepieces
USA and China Key Target Markets for Swatch

Luxury Jewellery and Timepieces

Swatch Chooses to Go Direct in the US Market
Turkey to Lead Growth in Women’s Luxury Timepieces
Expand into Luxury Jewellery

Luxury Accessories

City Markets and Chinese Shoppers At Home and Abroad
Consider Expanding Omega Brand into Eyewear

Super Premium Beauty and Personal Care

Leverage Global Retail Network to Drive Fragrance Sales

Brand Strategy

Swatch – Celebrities and Sporting Events in Marketing




Look to Expand Omega and Target the Chinese