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Rising health awareness amongst consumers is likely to encourage players in sweet biscuits to offer healthier options in 2020. These include biscuits with fructose, without gluten or with higher protein content.
Local brands are likely to face competition from international players, mainly Russian and Ukrainian brands. Foreign players occupy a large amount of shelf space, are present in most modern retail channels, and frequently offer price discounts and promotions.
Slodych recently launched Znajka-Zaznajka, plain biscuits for children. Their healthy ingredients have been heavily advertised along with the fact they are free from artificial colourings.
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Sample Biscuits and Snack Bars Data
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Belarus with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.