Sweet biscuits, snack bars and fruit snacks is expected to perform moderately in 2021, with above inflation increase in current value and a small increase in volume sales. While in 2020, the pandemic led to a reduction in volume sales of on-the-go products, as people spent significant amounts of time at home, on-the-go consumption is expected to recover in 2021.
Local brands are likely to face competition from international players, mainly Russian and Ukrainian brands. Foreign players occupy a large amount of shelf space, are present in most modern retail channels, and frequently offer price discounts and promotions.
Rising health awareness amongst consumers is likely to encourage players in sweet biscuits to offer healthier options in 2021. These include biscuits with fructose, without gluten or with higher protein content.
Sweet biscuits, snack bars and fruits snacks is expected to register moderate constant value growth over the forecast period and a small increase in volume sales. Competitive pricing will be the key tool to attract consumers, as disposable incomes are squeezed over the forecast period.
Private label producers are expected to actively penetrate the sweet biscuits, snacks bars and fruit snacks in the forecast period, as Belarusians face an economic recession and instability in the near forecast period. Interest in cheaper prices is expected to continue in Belarus in the forecast period, due to consumers’ price sensitivity and lack of brand loyalty, meaning private label products are positioned to perform well.
Sweet biscuits, snack bars and fruit snacks are expected to continue to see moderate constant value growth over the forecast period. Sweet biscuits will account for the majority of sales, as these are a ubiquitous traditional snack.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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