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Learn moreAug 2019
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Sweet biscuits, snack bars and fruit snacks continued to see strong retail current value growth in 2019. Sweet biscuits accounted for the majority of sales, as these are a ubiquitous traditional snack, with saturated shelf space.
Although from a low base, snack bars maintained the strongest retail volume growth in 2019, boosted by consumers’ increasingly healthy yet busy lifestyles and high shelf penetration in large stores. Snacking habits are shifting towards on-the-go consumption, whilst consumers are now demanding products that not only satisfy their appetite, but also offer health benefits.
In 2019, fruit snacks was another category which saw current value and volume growth driven by consumers’ desire to snack healthily. Belarusians see fruit snacks as very traditional, well-known and healthy snacks.
Competitors within fruit snacks are mainly local players that package imported dried fruit and sell it under their own brands. Within snack bars, the international player Nestlé has a high value share, with the remaining competitors a mix of a few local manufacturers and many other, mainly Russian, players.
Rising health awareness amongst consumers is encouraging players in sweet biscuits to offer healthier options of their products. These include biscuits with fructose, without gluten or with higher protein content.
The competition in sweet biscuits, snack bars and fruit snacks remains saturated. Many competitors offer similar products, with unit price being the only difference.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Belarus with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.