Sweet Biscuits, Snack Bars and Fruit Snacks in Belarus

PROSPECTS

Fruit snacks drives category volume growth

In 2017 and 2018, sweet biscuits, snack bars and fruit snacks recorded volume growth, after declining in 2015 and 2016 as a result of the economic downturn of 2015. Improving economic conditions and slowly rising disposable income has stimulated sales of snacks in Belarus.

Busy lifestyle and on-the-go consumption positively affect sweet biscuits, snack bars and fruit snacks

Volume growth of sweet biscuits, snack bars and fruit snacks in Belarus is stimulated by busy lifestyles of local consumers. Snacking habits are shifting towards on-the-go consumption.

Healthy lifestyle stimulates growing interest in functional snack bars

In 2018, Belarusians have continued to pay greater attention to healthy and functional products, especially in biscuits and snack bars. They are now demanding products that not only satisfy the appetite, but also bring health benefits.

COMPETITIVE LANDSCAPE

Local competitors retain their value shares due to wide presence and attractive prices

Fruit snacks competitors are mainly local ones that put imported dried fruits into packages and sell them under their brands. Only a few strong competitors have acquired a significant value share.

Companies respond to pack size preferences

Some Belarusians consume sweet biscuits on a daily basis at home, thus they purchase large packs. Also, families with many children prefer such extra-large formats.

Saturated competition in sweet biscuits encourages competitors to offer price discounts in order to enjoy greater sales

Competition in sweet biscuits remains saturated. Many competitors offer similar products with unit price being the only difference.

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