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Sweet biscuits, snack bars and fruit snacks continues to achieve solid value and volume growth rates in 2018. As is the case with most other snacks ranges, health and wellness trends significantly influence the performance and the entire nature of the category.
Thanks to the evolving consumer habits and changing diets of the local population which rely on the latest global health, wellness and fitness trends, the local market is experiencing increased volume demand for natural fruit snacks, dried fruit in particular. These products are often used as an addition in milk shakes and smoothies etc.
As leading manufacturers continue to add higher nutritional value to their sweet biscuits and snack bars, the average unit prices of products in the category continue to increase. Interestingly enough this increase has not had a detrimental effect on the entire category.
Sweet biscuits, snack bars and fruit snacks in 2018 is led by Kraskomerc dooel, a local subsidiary of Croatia’s Kraš dd, with a moderately declining value share. Kraskomerc dooel is increasingly facing stiff competition from regional and international players, as well as from rising stars among domestic companies, such as Makprogres doo and Vitaminka ad.
Two Turkish companies rank among the category leaders within sweet biscuits, snack bars and fruit snacks in 2018. ETI Gida San ve Tic AS and Yildiz Holding AS rank second and third respectively with a moderately declining value sales share.
In 2018, the sweet biscuits, snack bars and fruit snacks category remains under the dominance of the international players and their brands. Regional companies from Turkey, Croatia, Serbia and Bulgaria dominate among them, while only several domestic companies maintain a minimal presence.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in North Macedonia with research from Euromonitor's team of in-country analysts.
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