Sweet biscuits, the major category, has continued to post positive retail volume and current value growth during 2021. This performance owes most to players’ ongoing development of the category, such as the offer of more interesting flavours and toppings.
Protein/energy bars and fruit and nut bars are projected to post the fastest overall growth rates in retail volume and current value terms in 2021. The growing health and wellness trend and rising consumer awareness of the potential health benefits of a protein diet are the main growth drivers in these categories.
New product development also remains an important competitive tool in protein/energy bars and fruit and nut bars. The second-ranked player in fruit and nut bars, Beloe Derevo, has launched a new premium-positioned brand, One Two Green, which features unusual flavours and ingredients, such as pecan-grapefruit, strawberry-black cumin, guava-orange, matcha-lime, and raspberry-mint.
Sweet biscuits is projected to post low single-digit retail volume and value (2021 constant prices) CAGRs over the forecast period. The main growth drivers are expected to include the rising interest in more sophisticated and unusual flavours.
Snack bars is predicted to see high single-digit retail volume and value (2021 constant prices) CAGRs over the forecast period. Protein/energy bars and fruit and nut bars are set to remain the key growth drivers.
The tough economic situation in the country is likely to see many Russians choose unpackaged dried fruit over packaged fruit snacks. Nonetheless, fruit snacks (dried fruit) is projected to see positive retail volume and value (2021 constant prices) CAGRs over the forecast period.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of biscuits and snack bars.See All of Our Definitions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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