Sweet Biscuits, Snack Bars and Fruit Snacks in Russia

PROSPECTS

Sweet biscuits drives category sales

In 2017 and 2018, sweet biscuits accounted for nearly 100% of the wider category’s volume sales. Both domestic production and imports increased, driving a rise in per capita consumption.

Snacks bars records substantial growth thanks to the health and wellness trend

Snack bars are relatively new products in Russia and hence recorded the strongest volume growth in the wider category over the review period, even performing well during the economic downturn of 2015 and 2016. Strong double-digit growth has been the result of rising consumer interest in products with health benefits.

Dried fruit recovers after a significant decline over 2014-2016

Due to climate issues, only a 30% volume share of the dried fruit sold in Russia is produced domestically, with 70% being imported. The importation of dried fruit from a number of countries was banned in the second half of 2014 due to sanctions and as a result volume sales fell sharply in 2015 and 2016, also due to substantial unit price growth.

COMPETITIVE LANDSCAPE

Mondelez leads sweet biscuits, followed by KDV Group

Both Mondelez and KDV Group strengthened their positions in sweet biscuits in 2018. Mondelez remained strong in all biscuit categories thanks to popular brands such as Yubileinoye and Oreo, which has recorded strong growth rates since its launch in Russia in 2015.

Bite is the fastest growing brand in both volume and value terms in snack bars

Bite is a domestic brand in fruit and nut bars, positioned as completely natural, sugar-free and enriched with protein, fibre, omega-3 and omega-6 fatty acids. The brand is benefiting from aggressive marketing activities and thus enjoying strong gains in both volume and value terms, helping to drive the overall development of fruit and nut bars.

Seeberger and Good Food the two leading brands in the highly fragmented dried fruit category

Dried fruit is a category with a large number of local players, with private label also being important. Over the last few years category sales have been supported by various brands, including Good Food, which benefits from strong distribution and a wide product range.

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