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In 2020, sweet biscuits, snack bars and fruit snacks is expected to witness stronger growth than in the previous three years. Amid tightened economic circumstances, some consumers have begun to switch back from more expensive indulgences such as chocolate confectionery to similar, substitutable snacks due to their reducing purchasing power.
The growth of sweet biscuits, snack bars and fruit snacks in Russia in 2020 is expected to be at a stronger rate in current value terms than in retail volume terms due to average unit price rises. The unit price growth in 2019 and 2020 is a result of the value share decline of private label as well as launches of premium brands such as Kellogg's Extra, Milka and Oreo, which are set to achieve strong growth rates despite the COVID-19 pandemic limiting grocery shopping trips during lockdown and home seclusion.
Mondelez Rus OOO remains the number one player in sweet biscuits, snack bars and fruit snacks. In 2020, it is expected to increase its value share further due to the strong position of its Yubileinoye range of sweet biscuits as well as the impressive performances of Oreo and Belvita.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Biscuits and Snack Bars industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.