Country Report

Biscuits and Snack Bars in

Sweet Biscuits, Snack Bars and Fruit Snacks in Russia

Sep 2020

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Executive Summary

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2020 IMPACT

Positive growth in sweet biscuits as consumers switch from chocolate confectionery is countered by decline in snack bars as on-the-go consumption is limited

In 2020, sweet biscuits, snack bars and fruit snacks is expected to witness stronger growth than in the previous three years. Amid tightened economic circumstances, some consumers have begun to switch back from more expensive indulgences such as chocolate confectionery to similar, substitutable snacks due to their reducing purchasing power.

Prices rise in 2020 as brands outperform private label in sweet biscuits and consumers opt for packaged fruit snacks over unpackaged dried fruit

The growth of sweet biscuits, snack bars and fruit snacks in Russia in 2020 is expected to be at a stronger rate in current value terms than in retail volume terms due to average unit price rises. The unit price growth in 2019 and 2020 is a result of the value share decline of private label as well as launches of premium brands such as Kellogg's Extra, Milka and Oreo, which are set to achieve strong growth rates despite the COVID-19 pandemic limiting grocery shopping trips during lockdown and home seclusion.

Good visibility on shelves and strong branding supports brands during COVID-19

Mondelez Rus OOO remains the number one player in sweet biscuits, snack bars and fruit snacks. In 2020, it is expected to increase its value share further due to the strong position of its Yubileinoye range of sweet biscuits as well as the impressive performances of Oreo and Belvita.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits and Snack Bars industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits and Snack Bars industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits and Snack Bars in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Biscuits and Snack Bars in Russia?
What are the major brands in Russia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Sweet Biscuits, Snack Bars and Fruit Snacks in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Positive growth in sweet biscuits as consumers switch from chocolate confectionery is countered by decline in snack bars as on-the-go consumption is limited

Prices rise in 2020 as brands outperform private label in sweet biscuits and consumers opt for packaged fruit snacks over unpackaged dried fruit

Good visibility on shelves and strong branding supports brands during COVID-19

RECOVERY AND OPPORTUNITIES

Health and wellness trend and reduced purchasing power both set to have a greater influence on forecast period sales of sweet biscuits, snack bars and fruit snacks

Snack bars with a healthier image set to perform best

Healthy snacking trend expected to persist although restrained by likely economic downturn

CATEGORY DATA

Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 14 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 15 Distribution of Snack Bars by Format: % Value 2015-2020
Table 16 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Significant declines in sales to foodservice
Delivery services help, but not a full replacement for table service
Products with longer shelf lives in demand in foodservice

Consumer Foodservice

Positive trends put on hold as consumers rein in their spending
Operators seek new options
Retailers continue to expand into consumer foodservice

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 21 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 25 Sales of Packaged Food by Category: Volume 2015-2020
Table 26 Sales of Packaged Food by Category: Value 2015-2020
Table 27 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 28 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 29 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 30 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 31 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 32 Penetration of Private Label by Category: % Value 2015-2020
Table 33 Distribution of Packaged Food by Format: % Value 2015-2020
Table 34 Distribution of Packaged Food by Format and Category: % Value 2020
Table 35 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 36 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Positive growth in sweet biscuits as consumers switch from chocolate confectionery is countered by decline in snack bars as on-the-go consumption is limited

Prices rise in 2020 as brands outperform private label in sweet biscuits and consumers opt for packaged fruit snacks over unpackaged dried fruit

Good visibility on shelves and strong branding supports brands during COVID-19

Overview

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Table of Contents

Sweet Biscuits, Snack Bars and Fruit Snacks in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Positive growth in sweet biscuits as consumers switch from chocolate confectionery is countered by decline in snack bars as on-the-go consumption is limited

Prices rise in 2020 as brands outperform private label in sweet biscuits and consumers opt for packaged fruit snacks over unpackaged dried fruit

Good visibility on shelves and strong branding supports brands during COVID-19

RECOVERY AND OPPORTUNITIES

Health and wellness trend and reduced purchasing power both set to have a greater influence on forecast period sales of sweet biscuits, snack bars and fruit snacks

Snack bars with a healthier image set to perform best

Healthy snacking trend expected to persist although restrained by likely economic downturn

CATEGORY DATA

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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