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Learn moreNov 2019
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Honey is a highly fragmented category with a huge number of small manufacturers. Unbranded products dominate the category, and – on the other side – the same brand name can be used by different producers.
In chocolate spreads a growing number of brands and products are being offered in the economy and mid-lower price segments, with these primarily being private label products. To remain competitive in such an environment, leading player Ferrero Russia ZAO introduced its Let’s Talk about Quality initiative which places an emphasis on educating consumers about the quality of its ingredients, with it looking to justify the relatively high price of its Nutella brand.
Nut and seed based spreads is by far the smallest category of sweet spreads, with sales accounted for mainly by peanut butter. Before 2014, imported brands – mainly American ones – prevailed in the category.
In 2018, Nefis BioProdukt AO entered jams and preserves with its premium Mr Ricco brand. In 2019, in addition to products made from berries, the company launched its new Mr Ricco Natural Mix range in line with the modern food pairing trend.
The food pairing trend was also followed by Essen Production AG ZAO which remained the leading player in jams and preserves in 2019. The company offers such combinations as Kiwi and Mint, and Lemon and Ginger under its leading Maheev brand.
In chocolate spreads, following the trend initiated by Ferrero Russia ZAO’s Nutella brand, Konfitreid OOO launched chocolate spreads with bread sticks and with biscuits. The same manufacturer also launched two new product types in 2019 which are completely new for the category: Chocolate spreads in a stick format with popping candy and chocolate spreads in an egg format with a free toy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Spreads industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Spreads in Russia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.