Jams and preserves, as a major category in retail volume and value sales terms, continues to exert a strong influence on the dynamics and performance of sweet spreads as a whole. Over 2021, jams and preserves is predicted to see positive retail volume growth and the highest percentage increase in retail current value sales.
Honey, the second-largest category in sweet spreads in retail volume terms, and the biggest in retail value terms, is traditionally perceived to be beneficial for health and associated with immunity. Such positioning increased the demand for this product in 2020, following a decline in retail volume sales in 2019, due to the heightened health concerns during the COVID-19 pandemic.
Chocolate spreads is projected to continue to post the highest retail volume sales growth in 2021, albeit slower than in 2020 as the at-home consumption spike fades in line with the easing of COVID-19 restrictions. The category continues to develop through international companies, with Nutella by Ferrero Russia the undisputed brand leader, but also private label retailers and local players.
Compared with the review period, jams and preserves is expected to post positive, but slower retail volume and value (constant 2021 prices) CAGRs over the forecast period. However, this is mainly due to the spike in growth recorded in 2020 due to home seclusion and increased consumption occasions.
Chocolate spreads is expected to post positive retail volume and value (constant 2021 prices) CAGRs over the forecast period, albeit at much slower rates than the review period performances. The category is also set to witness fewer consumption occasions as consumers return to pre-pandemic lifestyles.
The creation of more interesting products based on honey, with the addition of various herbs and spices and flavours, is expected to continue to help players attract a younger audience to the category. An example of this type of development comes from Kompaniya Russkiy Med, which offers honey soufflé options with added-value ingredients like orange, pistachio, banana, pineapple, coconut flakes, sap or flax seeds.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Excludes: Any products sold unpackaged or in bulk; margarine, butter substitutes, vegetable-oil based, yeast-based, and meat/seafood-based spreads.See All of Our Definitions
This report originates from Passport, our Sweet Spreads research and analysis database.
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