Switcher, Quitter or Resister? In Search of the Tobacco Consumer

Introduction

Scope

Tobacco Consumer Key Findings

The tobacco market at a glance in 2009

The Smoker Defined

The Tobacco Consumer – Key Questions

The Smoking Prevalence/Smoking Population Conundrum

Tobacco Control and the Consumer

Tobacco Control Groups and the Consumer

The Role of the FCTC

Impact of Price on the Tobacco Consumer

Prices Paid by Cigarette Consumers by Region 2009

Impact of Recession on Consumer Offerings in Europe

Impact of Graphic Warnings on the Tobacco Consumer

Impact of Public Smoking Bans on the Consumer

The Impact of the Smoking Ban on Consumer Environment

Global Smoking Prevalence – Rising or Falling?

Smoking Prevalence Trends

Regional Smoking Population Trends

Regional Smoking Prevalence Comparisons

Smoking Prevalence – Major Market Comparisons

Smoking Prevalence – Male versus Female

Female Smoking Populations by Region

Future – More Smokers by 2014 – Population Power

Tobacco Consumer Types

Smoker Characteristics

Smoking Types – Why Do Smokers Smoke?

Female Smokers on the Rise – Country Comparisons

Who is the US Smoker? The Socio-Economic Connection

The Smoking Consumer – A Tale of Two Markets

The Other Tobacco Products Consumer

The OTP Consumer – To Switch or Not to Switch?

The Smokeless Consumer

Who Uses Smokeless Tobacco

The Resistant Tobacco Consumer

The Resistant Tobacco Consumer – Do Smoking Bans Work?

The Health-Conscious Tobacco Consumer?

The Hard Core Smoker

The Hard Core Smoker – Bigfoot?

Is There a Hard Core Smoker?

Who is the Hard Core Smoker?

Hard core Smoker – More Evidence of Bigfoot?

The Future Intermittent Consumer

Conclusions – Falling Without a Safety Net

The Future – The Intermittent Smoker

Defining the Intermittent Smoker

NRT – Appealing to the Intermittent Smoker... and Switcher

The Non-combustible Cigarette

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