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Strategy Briefing

Switcher, Quitter or Resister? In Search of the Tobacco Consumer

49 pages, Mar 2011

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tobacco control is tightening its grip on the global tobacco market – how is it impacting the consumer? What are the characteristics of the tobacco products consumer? Brand loyalty? Health consciousness? Is there a hardcore smoker? Is it a myth? Is there a difference between the cigarette consumer, the cigar consumer, the smoking tobacco consumer and the smokeless tobacco consumer? This report seeks answers to these and other consumer-based questions.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Introduction

Scope

Tobacco Consumer Key Findings

The tobacco market at a glance in 2009

The Smoker Defined

The Tobacco Consumer – Key Questions

The Smoking Prevalence/Smoking Population Conundrum

Tobacco Control and the Consumer

Tobacco Control Groups and the Consumer

The Role of the FCTC

Impact of Price on the Tobacco Consumer

Prices Paid by Cigarette Consumers by Region 2009

Impact of Recession on Consumer Offerings in Europe

Impact of Graphic Warnings on the Tobacco Consumer

Impact of Public Smoking Bans on the Consumer

The Impact of the Smoking Ban on Consumer Environment

Global Smoking Prevalence – Rising or Falling?

Smoking Prevalence Trends

Regional Smoking Population Trends

Regional Smoking Prevalence Comparisons

Smoking Prevalence – Major Market Comparisons

Smoking Prevalence – Male versus Female

Female Smoking Populations by Region

Future – More Smokers by 2014 – Population Power

Tobacco Consumer Types

Smoker Characteristics

Smoking Types – Why Do Smokers Smoke?

Female Smokers on the Rise – Country Comparisons

Who is the US Smoker? The Socio-Economic Connection

The Smoking Consumer – A Tale of Two Markets

The Other Tobacco Products Consumer

The OTP Consumer – To Switch or Not to Switch?

The Smokeless Consumer

Who Uses Smokeless Tobacco

The Resistant Tobacco Consumer

The Resistant Tobacco Consumer – Do Smoking Bans Work?

The Health-Conscious Tobacco Consumer?

The Hard Core Smoker

The Hard Core Smoker – Bigfoot?

Is There a Hard Core Smoker?

Who is the Hard Core Smoker?

Hard core Smoker – More Evidence of Bigfoot?

The Future Intermittent Consumer

Conclusions – Falling Without a Safety Net

The Future – The Intermittent Smoker

Defining the Intermittent Smoker

NRT – Appealing to the Intermittent Smoker... and Switcher

The Non-combustible Cigarette

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Megatrends

Strategy Briefing

Switcher, Quitter or Resister? In Search of the Tobacco Consumer

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Tobacco Consumer Key Findings

The tobacco market at a glance in 2009

The Smoker Defined

The Tobacco Consumer – Key Questions

The Smoking Prevalence/Smoking Population Conundrum

Tobacco Control and the Consumer

Tobacco Control Groups and the Consumer

The Role of the FCTC

Impact of Price on the Tobacco Consumer

Prices Paid by Cigarette Consumers by Region 2009

Impact of Recession on Consumer Offerings in Europe

Impact of Graphic Warnings on the Tobacco Consumer

Impact of Public Smoking Bans on the Consumer

The Impact of the Smoking Ban on Consumer Environment

Global Smoking Prevalence – Rising or Falling?

Smoking Prevalence Trends

Regional Smoking Population Trends

Regional Smoking Prevalence Comparisons

Smoking Prevalence – Major Market Comparisons

Smoking Prevalence – Male versus Female

Female Smoking Populations by Region

Future – More Smokers by 2014 – Population Power

Tobacco Consumer Types

Smoker Characteristics

Smoking Types – Why Do Smokers Smoke?

Female Smokers on the Rise – Country Comparisons

Who is the US Smoker? The Socio-Economic Connection

The Smoking Consumer – A Tale of Two Markets

The Other Tobacco Products Consumer

The OTP Consumer – To Switch or Not to Switch?

The Smokeless Consumer

Who Uses Smokeless Tobacco

The Resistant Tobacco Consumer

The Resistant Tobacco Consumer – Do Smoking Bans Work?

The Health-Conscious Tobacco Consumer?

The Hard Core Smoker

The Hard Core Smoker – Bigfoot?

Is There a Hard Core Smoker?

Who is the Hard Core Smoker?

Hard core Smoker – More Evidence of Bigfoot?

The Future Intermittent Consumer

Conclusions – Falling Without a Safety Net

The Future – The Intermittent Smoker

Defining the Intermittent Smoker

NRT – Appealing to the Intermittent Smoker... and Switcher

The Non-combustible Cigarette

Why buy this report?

Want to find out more about this report?

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