The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tanzania.
Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retailing remains strong, while poor infrastructure hinders retailing development. Younger consumers…
Retail volume sales of snacks are expected to continue expanding in 2022, as lifestyles return to normal in the wake of the pandemic. Demand for savoury snacks and sweet biscuits, snack bars, and fruit snacks is set to be particularly strong. Retail…
On-trade volume sales of soft drinks are very limited in Tanzania, but these products (particularly carbonates) are widely purchased in the off-trade. During 2021, off-trade volume sales of soft drinks increased for the first time in three years, but…
The consumer base for home care continues to widen as population growth and economic development underpin the expansion of the urban middle class. Moreover, wider access to modern homes with running water and improvements in sanitation support the…
2021 saw Tanzania’s tobacco industry rebound robustly from the sales declines registered at the peak of the COVID-19 pandemic in 2020. Smoking prevalence is rising, as is the size of the overall potential consumer base for cigarettes and key player…
Sales of alcoholic drinks continue to be driven by the wide popularity of beer among both local people and tourists. Although a stricter approach is being taken to informal sales of alcohol, the strong tradition for homebrewed beer and artisanal…
In 2020, the COVID-19 pandemic significantly affected demand across various categories, with AFH tissue hardest hit. However, in 2021, recovery is being witnessed as consumers return to their pre-pandemic purchasing patterns and habits. Consumers…
Tanzania, one of the world’s poorest nations, has a predominantly rural population and a young median age. The beauty and personal care market is underdeveloped due to financial constraints with demand characterised by basic necessities, such as bar…
Tanzania is ranked as ‘moderately free’, but its political scene is marred by corruption, intimidation and violence. The external sector sector should accelerate the economy in 2021, but the country is over-reliant on agriculture. Tanznia has a…
Dairy products and alternatives in 2021: The big picture
Having accelerated sharply to reach their highest rate of growth in more than a decade during 2020, as COVID-19 restrictions led to local consumers spending more time at home and preparing and eating more meals there, retail volume sales of cooking…
Although the Tanzanian government did not close the country’s borders, the initial impact of the COVID-19 pandemic’s subsequent lockdown across the world impacted tourism and travel in the country negatively. Hotels and resorts were closed on 1 April…
Tanzania’s economy will weaken in 2020. The Coronavirus (COVID-19) is having an adverse economic impact on Tanzania, mainly through external channels. These include the collapse of international travel, lower activity in the hospitality and food…
The number of households is set to increase rapidly in Tanzania over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…
Dar es Salaam and Morogoro are Tanzania’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure compared to other Tanzanian cities. Moreover, Dar es Salaam holds the greatest potential…
Tanzania’s ranking in the Index of Economic Freedom was mediocre in 2021, dragged down by difficult trading across borders procedures and difficulties in starting and operating a business. Low ICT adoption and the absence of funds for innovation…
Tanzania’s economy continues to expand steadily, thanks to intensifying industrialisation, rising value of exports and increasing FDI. In addition, fiscal and monetary policies remain relatively efficient, with the inflation rate aligned with the…