The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tanzania.
Tanzania’s government is showing greater authoritarian tendencies, which is negatively affecting economic freedom. Thanks to its abundant natural resources and higher domestic demand, the economy is performing well, but inflation could adversely…
In 2022, tissues and hygiene continues to register growth however, the category is being impacted by inflation which is seeing lower-income consumers trade down to lower-priced products. Nonetheless, the industry continues to benefit from the health…
Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retailing remains strong, while poor infrastructure hinders retailing development. Younger consumers…
Retail volume sales of snacks are expected to continue expanding in 2022, as lifestyles return to normal in the wake of the pandemic. Demand for savoury snacks and sweet biscuits, snack bars, and fruit snacks is set to be particularly strong. Retail…
After peaking in 2020, the rate of growth in retail current value sales of consumer health continued to slow in 2022, though it remained healthy. The slow rollout of the COVID-19 programme helped to bolster demand for consumer health, especially…
Sales of alcoholic drinks continue to be driven by the wide popularity of beer among both local people and tourists. Although a stricter approach is being taken to informal sales of alcohol, the strong tradition for homebrewed beer and artisanal…
2021 saw Tanzania’s tobacco industry rebound robustly from the sales declines registered at the peak of the COVID-19 pandemic in 2020. Smoking prevalence is rising, as is the size of the overall potential consumer base for cigarettes and key player…
Tanzania, one of the world’s poorest nations, has a predominantly rural population and a young median age. The beauty and personal care market is underdeveloped due to financial constraints with demand characterised by basic necessities, such as bar…
Dairy products and alternatives in 2022: The big picture
In 2022, cooking ingredients and meals have pretty much fully recovered from the destruction caused by the COVID-19 pandemic in 2020 and 2021. However, the industry now faces a new set of challenges. The international global fuel hikes and shortages…
The report examines the economic landscape of Tanzania and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in Tanzania expanded in real terms in 2022, driven by increasing public and…
The number of households is set to increase rapidly in Tanzania over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…
Tanzania’s per capita gross income is set to record steep growth over 2021-2040 yet remain among the lowest globally. As the economic shift from agriculture towards higher-value-added sectors remains slow, the lowest income class is set to record the…
Dar es Salaam and Morogoro are Tanzania’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure compared to other Tanzanian cities. Moreover, Dar es Salaam holds the greatest potential…
Tanzania’s ranking in the Index of Economic Freedom was mediocre in 2021, dragged down by difficult trading across borders procedures and difficulties in starting and operating a business. Low ICT adoption and the absence of funds for innovation…
Due to high poverty levels, as well as lack of affordable and sufficient food supply for the most deprived, Tanzania ranks at the bottom globally in the Environmental Sustainability Index. Other factors such as a lack of renewable water resources and…