Tanzania

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tanzania.

Country Report

Retailing in Tanzania

May 2022

Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retailing remains strong, while poor infrastructure hinders retailing development. Younger consumers…

USD 2,450
Country Report

Home Care in Tanzania

May 2022

The consumer base for home care continues to widen as population growth and economic development underpin the expansion of the urban middle class. Moreover, wider access to modern homes with running water and improvements in sanitation support the…

USD 2,750
Country Report

Staple Foods in Tanzania

Nov 2022

Staple foods in 2022: The big picture

USD 2,450
Country Report

Snacks in Tanzania

Aug 2022

Retail volume sales of snacks are expected to continue expanding in 2022, as lifestyles return to normal in the wake of the pandemic. Demand for savoury snacks and sweet biscuits, snack bars, and fruit snacks is set to be particularly strong. Retail…

USD 2,450
Country Report

Soft Drinks in Tanzania

Mar 2022

On-trade volume sales of soft drinks are very limited in Tanzania, but these products (particularly carbonates) are widely purchased in the off-trade. During 2021, off-trade volume sales of soft drinks increased for the first time in three years, but…

USD 2,450
Country Report

Consumer Health in Tanzania

Sep 2022

After peaking in 2020, the rate of growth in retail current value sales of consumer health continued to slow in 2022, though it remained healthy. The slow rollout of the COVID-19 programme helped to bolster demand for consumer health, especially…

USD 2,750
Country Report

Alcoholic Drinks in Tanzania

Aug 2022

Sales of alcoholic drinks continue to be driven by the wide popularity of beer among both local people and tourists. Although a stricter approach is being taken to informal sales of alcohol, the strong tradition for homebrewed beer and artisanal…

USD 2,450
Country Report

Hot Drinks in Tanzania

Apr 2022

Hot drinks in 2021: The big picture

USD 2,450
Country Report

Tobacco in Tanzania

Jul 2022

2021 saw Tanzania’s tobacco industry rebound robustly from the sales declines registered at the peak of the COVID-19 pandemic in 2020. Smoking prevalence is rising, as is the size of the overall potential consumer base for cigarettes and key player…

USD 2,450
Country Report

Tissue and Hygiene in Tanzania

May 2022

In 2020, the COVID-19 pandemic significantly affected demand across various categories, with AFH tissue hardest hit. However, in 2021, recovery is being witnessed as consumers return to their pre-pandemic purchasing patterns and habits. Consumers…

USD 2,750
Country Report

Beauty and Personal Care in Tanzania

Jun 2022

Tanzania, one of the world’s poorest nations, has a predominantly rural population and a young median age. The beauty and personal care market is underdeveloped due to financial constraints with demand characterised by basic necessities, such as bar…

USD 2,750
Country Report

PEST Analysis: Tanzania

Jul 2021

Tanzania is ranked as ‘moderately free’, but its political scene is marred by corruption, intimidation and violence. The external sector sector should accelerate the economy in 2021, but the country is over-reliant on agriculture. Tanznia has a…

USD 300
Country Report

Cooking Ingredients and Meals in Tanzania

Nov 2022

In 2022, cooking ingredients and meals have pretty much fully recovered from the destruction caused by the COVID-19 pandemic in 2020 and 2021. However, the industry now faces a new set of challenges. The international global fuel hikes and shortages…

USD 2,450
Country Report

Dairy Products and Alternatives in Tanzania

Sep 2022

Dairy products and alternatives in 2022: The big picture

USD 2,100
Country Briefing

Households: Tanzania

Jul 2022

The number of households is set to increase rapidly in Tanzania over 2021-2040, with couples with children remaining the dominant household type. Household earnings have already recovered from the COVID-19 impact, and the fastest household…

USD 300
Country Briefing

Income and Expenditure: Tanzania

Aug 2022

Tanzania’s per capita gross income is set to record steep growth over 2021-2040 yet remain among the lowest globally. As the economic shift from agriculture towards higher-value-added sectors remains slow, the lowest income class is set to record the…

USD 300
Cities

Tanzania Cities Review

Jun 2022

Dar es Salaam and Morogoro are Tanzania’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure compared to other Tanzanian cities. Moreover, Dar es Salaam holds the greatest potential…

USD 725
Country Briefing

Business Dynamics: Tanzania

Jan 2022

Tanzania’s ranking in the Index of Economic Freedom was mediocre in 2021, dragged down by difficult trading across borders procedures and difficulties in starting and operating a business. Low ICT adoption and the absence of funds for innovation…

USD 300
Country Briefing

Economy, Finance and Trade: Tanzania

Feb 2022

Tanzania’s economy continues to expand steadily, thanks to intensifying industrialisation, rising value of exports and increasing FDI. In addition, fiscal and monetary policies remain relatively efficient, with the inflation rate aligned with the…

USD 300
Country Briefing

Environmental Sustainability: Tanzania

Sep 2021

Due to high poverty levels, as well as lack of affordable and sufficient food supply for the most deprived, Tanzania ranks at the bottom globally in the Environmental Sustainability Index. Other factors such as a lack of renewable water resources and…

USD 300
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