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Strategy Briefing

Tapping the Silver Consumer Market

25 pages, Oct 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global consumer landscape is being transformed and reshaped at an unprecedented pace. With fewer births and an increasing life expectancy, population ageing is now taking place in almost all countries of the world. Businesses that recognise and adapt to this population trend – not only by targeting the current older population but also by focusing on tomorrow’s silver consumers – will be rewarded with substantial opportunities in a wide range of sectors.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The global population is ageing rapidly

Increased life expectancy, better healthcare, declining fertility rates, and improved living standards have resulted in a long-lasting global trend of population ageing. Ageing presents many socioeconomic and health challenges, but the changing needs of consumers as they age also present substantial opportunities that are not to be overlooked by businesses.

Staying healthier and more active for longer

Older people worldwide are generally richer, healthier and more active (including economically active) than ever before. Coupled with their rising numbers, this makes them a consumption force of growing importance.

Purchasing power of the older consumer varies significantly

The average gross income of the population aged 65+ varies hugely between countries, as it inevitably reflects the country’s overall income level and its stage of socioeconomic development. However, even within the developed world, the fortunes of the over-65s are uneven.

A granular strategy is needed

Just like with any other consumer segments, a one-size-fits-all strategy will not work when it comes to targeting silver consumers as they are extremely diverse. In order to succeed in seizing the wide-ranging opportunities presented by population ageing, businesses must have insight into not only older consumers’ purchasing power but the changing attitudes, preferences, needs and behaviours of this consumer segment.

The future is silver

Euromonitor forecasts the global population aged 65+ will approach 1.0 billion, accounting for 11.7% of the world’s population, in 2030. Seven in 10 people aged 65+ will live in emerging and developing nations in 2030 with China being home to 1-in-4 people aged 65+ globally.

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A Greying World

Scope

Key findings

Over-65s are the fastest-growing age group in all regions

Why does population ageing matter?

Who are the Silver Consumers?

Income of the over-65s: A global overview

Huge variations within the developed world

Over-65s in emerging markets enjoy rising incomes

Richer, healthier and more active

Western Europe has the highest share of over-65s in social class A

LVMH: Shifting focus towards older affluent consumers

Potential for low-cost goods and services in Eastern Europe

Beryozka : Responding to ageing consumers’ preference for convenience

Emerging and developing countries are too big to ignore

Greentown: Developing senior housing and elderly service facilities

Sectors with greatest potential

Aeon Group: A “Grand Generation” strategy

Coca-Cola: Branching out to seize the silver opportunity

Where is the next Japan?

Conclusion

Silver consumers in brief

Ageing as growing opportunity but how to seize it?

Why buy this report?

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Megatrends

Strategy Briefing

Tapping the Silver Consumer Market

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The global population is ageing rapidly

Staying healthier and more active for longer

Purchasing power of the older consumer varies significantly

A granular strategy is needed

The future is silver

Want to find out more about this report?

Table of Contents

A Greying World

Scope

Key findings

Over-65s are the fastest-growing age group in all regions

Why does population ageing matter?

Who are the Silver Consumers?

Income of the over-65s: A global overview

Huge variations within the developed world

Over-65s in emerging markets enjoy rising incomes

Richer, healthier and more active

Western Europe has the highest share of over-65s in social class A

LVMH: Shifting focus towards older affluent consumers

Potential for low-cost goods and services in Eastern Europe

Beryozka : Responding to ageing consumers’ preference for convenience

Emerging and developing countries are too big to ignore

Greentown: Developing senior housing and elderly service facilities

Sectors with greatest potential

Aeon Group: A “Grand Generation” strategy

Coca-Cola: Branching out to seize the silver opportunity

Where is the next Japan?

Conclusion

Silver consumers in brief

Ageing as growing opportunity but how to seize it?

Why buy this report?

Want to find out more about this report?

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