Target Corp in Retailing

January 2016

Target’s data breach during the 2013 holiday season shook consumer confidence, while its venture into Canada has failed. Target also appears to have lost sight of its once successful US value proposition, which has been further exacerbated by supply chain issues both in the US and Canada. The appointment of a new CEO in 2014 and the development of an initiative for future growth may help the retailer regain its popularity, while international expansion via e-commerce may bolster the brand’s appe

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Euromonitor International's report on Target Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Target Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Target Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Target Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
2015 Q3 Results: Target continues to grow through store openings
SWOT: Target Corp
Key challenges

Competitive Positioning

Sales growth delivered through new stores and value offer
Multinationals lead retailing, Target limited to domestic operations

Domestic Strategy

2015 marks improvement in Target revenue growth
Shifting focus to greater food variety within existing stores
US stores shift to focus on expanded food assortment
Multi-channel evolution and improved experience in stores
Target divests pharmacies to CVS Health, shifts focus to wellness

International Strategy

Target’s missteps lead the company to exit Canada
E-commerce offers chance for Target to expand internationally

Multi-Channel Strategy

Smaller formats key to Target’s physical outlet expansion
Online strategy includes mobile apps, new shipping options
Target dives into grocery delivery via Instacart partnership

Brand and Private Label Strategies

Grocery overhaul remains key priority for Target


Target launches new plan to revamp business, fix supply chain

Opportunities and Recommendations

Key recommendations

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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