The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMay 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Prospects are looking bright for the world’s most consumed hot drink. Premiumisation is keeping tea value growth strong in developed markets, while growing populations and rising consumer incomes are boosting consumption in developing regions. Tea is growing in all regions, but it will be Asia Pacific that will account for most of the USD7.9 billion the category is expected to add in value by 2022.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
A growing burden of chronic diseases in both developed and developing countries has increased consumer interest in healthier products everywhere, providing a global opportunity for tea as a healthy beverage option.
Global poverty rates are falling, especially in Asia, which is bringing millions of new consumers into the packaged tea market for the first time. These consumers are especially interested in affordable products whose quality they can trust.
In many traditional tea drinking markets, a new generation of middle-class consumers is becoming more adventurous in their tea-drinking habits and driving value growth. This will be especially important in India and Pakistan.
In the mature markets of the developed world, there is little opportunity for consumption to grow, making the focus of growth shifting consumers from mass brands to higher quality tea formats.
With soft drinks consumption patterns changing, opportunity is growing in RTD tea. Foodservice is also a potential growth area, especially in Western nations, where restaurants have traditionally considered tea to be an afterthought.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.