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Although the number of consumers drinking tea daily is increasing, most still consider tea a seasonal hot drink for winter or something to drink when suffering from a cold. This was the main limiting factor for stronger growth.
Fruit/herbal tea is the largest and most mature tea variety in Bosnia-Herzegovina. It developed by leveraging the popularity of traditional herbal medicine in Bosnia-Herzegovina and consumer knowledge of the beneficial properties of herbs like mint, rosehip, camomile and others, which remain dominant flavours/ingredients in tea.
Medicinal teas and slimming teas remain undeveloped. There is a long tradition of herbal/traditional medicine in Bosnia-Herzegovina and many consumers prefer it to contemporary pharmaceutical-based medicines.
Domestic manufacturers Plantago doo and Vispak dd led tea in Bosnia-Herzegovina in 2017. The regional presence is also strong, which proves that consumer preferences are determined by tradition and herbal medicine.
A leading regional player, Franck, ran an internet poll inviting its consumers to help choose the next seasonal flavour, eventually choosing a ginger/chamomile combination, which appealed to both conservative consumers (chamomile) and those willing to try new, interesting flavours (ginger). Franck also introduced another novelty with the launch of honey flavouring.
As in coffee, the competitive landscape in tea is significantly different between the off-trade and the on-trade. Unlike in coffee, the same players are involved in both channels, but achieve different results.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.