Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Tea in

Tea in Venezuela

17 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Venezuelan consumers’ interest in tea diminishes

For many years, the expansion and development of tea has been jeopardised by low disposable incomes, a weak tea consumption culture and strong competition from coffee. Since 2015, tea has posted double-digit sales declines caused by different variables.

Slimming tea is less important in a country largely deprived of food

Overall food scarcity, in particular in terms of staple foods, reached seriously low levels in 2016, which continued into 2017 when several NGOs called it a famine. According to the Survey of Life Conditions (ENCOVI in Spanish), 73% of people surveyed stated that they experienced an unplanned loss of 8.

Tea’s high unit prices deter demand

In spite of companies such as Alfonzo Rivas & Cía promoting new ways of drinking tea, demand remains low in the country. When prepared as a cold drink, tea faces strong competition from tea concentrates, which are sold at much lower prices.

COMPETITIVE LANDSCAPE

McCormick continues to lead the category in 2017

Alfonzo Rivas & Cía led the category in 2017, after an unstable presence during 2016. This company has the exclusive rights for the manufacturing and distribution of the international brand McCormick, which has a long tradition and a well-established reputation not only in tea but also in table sauces and herbs and spices.

Herbalife withdraws its slimming tea from the Venezuelan market

Slimming teas emerged over the review period with the Herbalife brand and gained increasing consumer-awareness as an aid to losing weight. However, towards the end of the review period Herbalife was withdrawn.

Packaged tea continues to dominate the category

The presence of unpackaged tea is minimal in Venezuela, and is mainly available at tea specialist shops, which sell it for foodservice consumption. Given the low per capita consumption, and a customer base largely made up of mid- and high-income consumers, the informal market for unpackaged tea is not regarded as having room for expansion.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Venezuela?
What are the major brands in Venezuela?
Is loose leaf tea available in Venezuela?
Is there a shift from unpackaged to packaged tea in Venezuela?
Is there a market for tea pods in Venezuela?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Venezuela?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Want to find out more about this report?

Request more information

Tea in Venezuela - Category analysis

HEADLINES

PROSPECTS

Venezuelan consumers’ interest in tea diminishes

Slimming tea is less important in a country largely deprived of food

Tea’s high unit prices deter demand

COMPETITIVE LANDSCAPE

McCormick continues to lead the category in 2017

Herbalife withdraws its slimming tea from the Venezuelan market

Packaged tea continues to dominate the category

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Insufficient raw inputs and expensive imports limit growth

Other plant-based hot drinks offers a substitute for milk

Nestlé Venezuela SA leads hot drinks in 2017

New local coffee brands and hybrid products work around regulations

Hot drinks will continue to decline in retail volume terms

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Venezuelan consumers’ interest in tea diminishes

Slimming tea is less important in a country largely deprived of food

Tea’s high unit prices deter demand

COMPETITIVE LANDSCAPE

McCormick continues to lead the category in 2017

Herbalife withdraws its slimming tea from the Venezuelan market

Packaged tea continues to dominate the category

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Tea in Venezuela - Category analysis

HEADLINES

PROSPECTS

Venezuelan consumers’ interest in tea diminishes

Slimming tea is less important in a country largely deprived of food

Tea’s high unit prices deter demand

COMPETITIVE LANDSCAPE

McCormick continues to lead the category in 2017

Herbalife withdraws its slimming tea from the Venezuelan market

Packaged tea continues to dominate the category

CATEGORY DATA

Hot Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Insufficient raw inputs and expensive imports limit growth

Other plant-based hot drinks offers a substitute for milk

Nestlé Venezuela SA leads hot drinks in 2017

New local coffee brands and hybrid products work around regulations

Hot drinks will continue to decline in retail volume terms

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports