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Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Megatrends
Technology as a Megatrend Driver
Jan 2018
US$1,325Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Technology continues to play a critical role in the evolution of society, with such advances set to continue to reshape the world as we know it. Technology also plays a powerful role in driving the most influential megatrends impacting consumer markets. These megatrends include healthy living, ethical living, connected consumers, shopping reinvented, middle class retreat, premiumisation, experience more, and shifting market frontiers.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Technology uptake
Technology continues to play a critical role in the evolution of society, including theupheaval of consumer-facing industries. In particular, the internet has been one of themodern era’s most transformative innovations, and underpins up-and-comingtechnologies such as artificial intelligence, augmented reality/virtual reality and theInternet of Things.
Artificialintelligence
While AI technologies were commercially available by the 1980s, it was not until theturn of this century that the cognitive capabilities that comprise the emerging machineintelligence trend truly took off. Now the confluence of three powerful drivers, includingexponential data growth, more sophisticated distributed networks and smarteralgorithms, have propelled artificial intelligence to the centre stage.
Augmentedreality/virtualreality
From a consumer perspective, gaming has been the main avenue for exploration foraugmented reality and virtual reality, but commerce brands are starting to experimentwith how these technologies could be leveraged to enhance the consumer journey.
Internet of Things
The rise of the Internet of Things (IoT) will lead to more internet-enabled thingsbecoming digitalized, giving way to more use cases derived from this ubiquitousconnectivity. Thus far, many of the IoT applications have been used to automate aprocess or remove friction from another. In time, IoT could be leveraged to improvefulfilment or automate certain purchases.
Technology as amegatrend driver
The technological advances examined in this report have the potential to drivetremendous opportunities with the transformative force of technology generating andshaping the eight megatrends impacting consumer markets.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Megatrend framework
Key findings on technology as a megatrend driver
Technology continues to play a critical role in evolution of society
Internet connectivity underpins many of today ’s tech advances
Half of connected consumers would be lost without internet access
Artificial Intelligence
Artificial intelligence
Impacts of artificial intelligence
Case study: Twiggle helps search engines mimic human speech
Augmented Reality/Virtual Reality
Augmented reality/virtual reality
Impacts of augmented reality/virtual reality
Case study: Expedia immerses would-be travellers into locales
Internet of Things
Internet of Things
Impacts of the Internet of Things
Case study: Samsung is one of many making homes smarter
Technology and Megatrends
Technology generates and shapes the eight megatrends
How technology generates and shapes the megatrends
Conclusion
Technology change: what you need to know
Leverage the power of megatrends to shape your strategy today
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Ethical Living | Aug 2017
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- Healthy Living | Aug 2017
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- The Future of the Middle Class | Feb 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019
Complete Catalogue
Megatrends
- Changing Values As a Megatrend Driver | Apr 2018
- Connected Consumers | Aug 2017
- Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life | Jun 2018
- Connected Consumers: “Can do” Versus “Should do” Thinking | Dec 2017
- Connected Consumers: Future Mobility, Home and City | Mar 2018
- Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing | Jan 2020
- Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot | Feb 2020
- Ethical Living | Aug 2017
- Ethical Living in Western Europe: Advancing to a Circular Economy | Jun 2018
- Ethical Living: Mindful Consumerism | Nov 2017
- Ethical Living: Plastic - Lose It or Re-Use It? | Mar 2018
- Ethical Living: State of Play 2019 | Jun 2019
- Experience More | Aug 2017
- Experience More Across the Customer Journey | Dec 2017
- Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience | Jun 2018
- Experience More: Digital Toolkit | Mar 2018
- Experience More: In the Moment | Jun 2018
- Experience More: State of Play 2019 | Jun 2019
- Healthy Living | Aug 2017
- Healthy Living in Latin America: Evolving Consumer and Business Landscape | Jun 2018
- Healthy Living: Home As Health Hub | Mar 2018
- Healthy Living: The New Face of Healthy Ageing | Dec 2017
- How Ageing Population and Rising Longevity Drive Megatrends | Jan 2020
- Middle Class Retreat | Aug 2017
- Middle Class Retreat in North America: Where do Opportunities Lie? | Jun 2018
- Middle Class Retreat: Fickle Consumers | Dec 2017
- Middle Class Retreat: State of Play 2019 | Apr 2019
- Middle Class Retreat: Trading Up, Trading Down | Mar 2018
- Population Change as a Megatrend Driver | Feb 2018
- Premiumisation | Aug 2017
- Premiumisation in Asia Pacific: Tracking a New Affluent Class | Jun 2018
- Premiumisation State of Play 2019 | Mar 2019
- Premiumisation: Past, Present and Future | Mar 2018
- Premiumisation: Why Foodservice Matters to Every Industry | Dec 2017
- Shifting Economic Power as a Megatrend Driver | May 2018
- Shifting Market Frontiers | Aug 2017
- Shifting Market Frontiers in China: Mid-sized Cities Boom | Jun 2018
- Shifting Market Frontiers: Africa Rising | Mar 2018
- Shifting Market Frontiers: Asian Century | Dec 2017
- Shifting Market Frontiers: State of Play 2019 | Sep 2019
- Shopping Reinvented | Aug 2017
- Shopping Reinvented in Latin America: Evolving Expectations and Opportunities | Jun 2018
- Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey | Dec 2017
- Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales | Mar 2018
- Shopping Reinvented: State of Play 2019 | Jun 2019
- The Future of the Middle Class | Feb 2020
- Understanding the Five Drivers Shaping Megatrends | Jan 2019