The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2016
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Sales of TVs are projected to remain stagnant as consumers change their media consumption behaviour. Laptops, tablets and smartphones are fast becoming the screens of choice instead of TVs. Will the TV become obsolete or will smart TVs or ultra high definition revive its fate?
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Consumers are buying fewer TVs but are willing to pay for larger-screened replacements or models with better features such as ultra HD and/or smart TVs.
Demand for TVs in emerging markets is still growing, offsetting the decline in demand in developed markets.
Manufacturers are investing heavily in next generation displays such as OLED, new innovations such as ultra HD and continuously improving existing LCD panels.
Companies are still spending heavily on TV advertising as consumers still view TV commercials as a trusted source of information.
Consumers are ditching their cable/satellite subscriptions and watching more shows online. The advent of smart TVs allowed consumers to watch online shows on a significantly larger screen (as compared to tablets and laptops).
Ultra HD resolution promises more pixels, and improved picture quality is an easy sell to consumers as compared to 3D.
The difficulty mass-producing OLED panels for large-screened TVs and the high investment costs mean that many companies would rather invest in improving existing LCD panels.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.