Tesco Plc in Retailing

May 2018

Tesco Plc has been forced to scale back its much-vaunted ambitions, disposing of large chunks of its international portfolio to focus on its struggling domestic UK business. The company has returned to basics and is seeking to regain consumer trust, and has acquired the UK’s largest wholesaler, Booker, a move that may indicate a strategic shift.

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Euromonitor International's report on Tesco Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Tesco Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tesco Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Tesco Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.



Strategic Evaluation

Key company facts
Tesco retrenches for battle ahead
Latest financial data
SWOT: Tesco Plc
Key challenges

Competitive Positioning

Competitive context: retailing
Competitive context: modern grocery retailing
Tesco undergoes radical surgery

Domestic Strategy

International withdrawal allows for strategic UK focus
Booker could be base for profound change
Hypermarkets still dominant channel
Tesco UK market position threatened from multiple directions
Tesco’s UK turnaround focuses on regaining consumer approval
Tesco builds scale in convenience stores as channel slows
Responding to ongoing discounter development (1)
Responding to ongoing discounter development (2)
Tesco now seeing multiple threats in online retailing

International Strategy

Tesco brand now forms whole international portfolio
Tesco prepares for retail shift in Thailand
Eastern Europe suffering from domestic retrenchment (1)
Eastern Europe suffering from domestic retrenchment (2)

Multi-Channel Strategy

Hypermarket still at heart of offer
Convenience stores channel no longer guaranteed delivery
Tesco losing online edge

Brand and Private Label Strategies

Back to basics for the Tesco brand portfolio
Private label: key brands
Private label strategy takes tips from discounters


Tesco faces rising cost pressures


Key recommendations

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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