Thailand

At the beginning of 2023, the Thai government launched the Shop Dee Mee Khuen (Shop and Pay tax deductions program) allowing a personal income tax deduction of up to THB40,000. This programme covers a variety of goods and services such as fuel, food…

Pre-paid cards are largely used for commuting and travelling in Thailand, with a considerable amount of closed loop pre-paid card usage accounted for by electronic ticketing on the Thai capital’s public transportation systems BTS and MRT. During the…

In 2023, the Thai economy is witnessing an economic recovery following the harsh impact of the pandemic and consumer confidence is on the rise. Private consumption is gathering momentum aided by the government program “Shop Dee Mee Kuen” (Shopping…

The adoption of digital payments in Thailand is growing, backed by the central bank policy to shift towards a less cash-reliant society which is free of charge transactions. The banking industry has launched cardless withdrawals to bring greater…

Thai consumers have been spending more on credit cards in 2023 in line with an increase in the consumer confidence index and a marked improvement in the Thai economy. Expenditure on various products and services, including shopping, restaurants,…

During the COVID-19 pandemic, the charge card category declined significantly due to restrictions on all activities such as traveling, dining and entertainment, which impacted normal patterns of expenditure. In the post-pandemic era, consumers have…

Thailand consumer lending remains robust in 2023, with double-digit growth rates in gross lending as the category continues to recover from the COVID-19 pandemic. The rise in private consumption and the revival in tourism has led to an upturn in…

Thailand’s economic performance in 2023 is improving as the pandemic effects subside and private consumption rebounds. Other positive factors include the surge in Thai and foreign travellers, as well as improvements in the service sector, which is…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Technological advances are creating unprecedented change across consumer-facing industries. The Digital Consumer Survey, fielded in March and April, offers insight into the pace and depth of this evolution, tracking consumer behaviour, attitudes,…