The BRIC Markets in Alcoholic Drinks

Introduction

Scope

Key Findings

Snapshot BRICs

The BRIC Markets in Alcoholic Drinks

LDA Consumers of BRICs in a Global Context

Advancing Middle Classes

Growing Urban Populations of BRICs in a Global Context

BRICs’ Comparative Historic Performance

China and India Offer High Potential

Brazil

Brazil: Fact File

Brazil: Limited by Low Purchasing Power and Taxation

Brazil: Beer Surfaces as Primary Driver

Brazil: On-trade Leads the Way

Brazil: Catering to the Middle Class

Brazil: Manufactures Extend Package Size in the Off-Trade

Brazil: Manufactures Extend Package Size in the Off-Trade

Brazil: Beer and Cachaça Companies Lead

Brazil: Premium Lager Most Dynamic

Russia

Russia: Fact File

Russia: Alcoholic Drinks Sales Hit Hard by Recession

Russia: Counterfeit Vodka Grows as Recession Hits

Russia: Beer Posts Strongest Growth over Historic Period

Russia: Off-Trade Dominates with Supermarkets Advancing

Russia: Local Player Baltika Clear Leader

Russia: The Future Looks Brighter

Russia: Consumption Shifts Will Lead to Volume Slowdown

India

India: Fact File

India: Alcoholic Drinks Expected to Beat Global Recession

India: Middle-Class Urbanites Embrace Wine, Beer and Vodka

India: A Distribution and Legislative Labyrinth

India: Domestic Companies Reaffirm their Dominance

India: Wine and Vodka Under the Spotlight in the Future

China

China: Fact File

China: Recession and Natural Disasters Slow Down Growth

China: Going Western

China: Supermarkets Advancing

China: Mergers and Acquisitions in a Dynamic Market

China: Competitive Landscape

China: Still Buoyant Long-Term Prospects

China: Whisk(e)y Set to be the Most Dynamic

Conclusions

Key Corporate Factors for the BRICs

Competitive Issues - BRICs

Infrastructure Issues - BRICs

Summary 1 BRIC Markets

SWOT Analysis - BRICs

BRIC or BIC for Alcoholic Drinks?

Appendix

Some Key Points for Entering New Markets

Other Points to Consider for Entering New Markets

Market Entry Methods

Definitions

Alcoholic Drinks and General Definitions

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