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Strategy Briefing

The BRIC Markets in Alcoholic Drinks

59 pages, Jan 2010

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While the Russian alcoholic drinks market is reeling from the blows of the unprecedented financial contraction, India, China and Brazil retain their flagship driver status albeit witnessing a slowdown. With Russia reaching maturity, the question rises do BRICs become BICs for the alcoholic drinks industry or do opportunities remain?

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Introduction

Scope

Key Findings

Snapshot BRICs

The BRIC Markets in Alcoholic Drinks

LDA Consumers of BRICs in a Global Context

Advancing Middle Classes

Growing Urban Populations of BRICs in a Global Context

BRICs’ Comparative Historic Performance

China and India Offer High Potential

Brazil

Brazil: Fact File

Brazil: Limited by Low Purchasing Power and Taxation

Brazil: Beer Surfaces as Primary Driver

Brazil: On-trade Leads the Way

Brazil: Catering to the Middle Class

Brazil: Manufactures Extend Package Size in the Off-Trade

Brazil: Beer and Cachaça Companies Lead

Brazil: Premium Lager Most Dynamic

Russia

Russia: Fact File

Russia: Alcoholic Drinks Sales Hit Hard by Recession

Russia: Counterfeit Vodka Grows as Recession Hits

Russia: Beer Posts Strongest Growth over Historic Period

Russia: Off-Trade Dominates with Supermarkets Advancing

Russia: Local Player Baltika Clear Leader

Russia: The Future Looks Brighter

Russia: Consumption Shifts Will Lead to Volume Slowdown

India

India: Fact File

India: Alcoholic Drinks Expected to Beat Global Recession

India: Middle-Class Urbanites Embrace Wine, Beer and Vodka

India: A Distribution and Legislative Labyrinth

India: Domestic Companies Reaffirm their Dominance

India: Wine and Vodka Under the Spotlight in the Future

China

China: Fact File

China: Recession and Natural Disasters Slow Down Growth

China: Going Western

China: Supermarkets Advancing

China: Mergers and Acquisitions in a Dynamic Market

China: Competitive Landscape

China: Still Buoyant Long-Term Prospects

China: Whisk(e)y Set to be the Most Dynamic

Conclusions

Key Corporate Factors for the BRICs

Competitive Issues - BRICs

Infrastructure Issues - BRICs

Summary 1 BRIC Markets

SWOT Analysis - BRICs

BRIC or BIC for Alcoholic Drinks?

Appendix

Some Key Points for Entering New Markets

Other Points to Consider for Entering New Markets

Market Entry Methods

Definitions

Alcoholic Drinks and General Definitions

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Megatrends

Strategy Briefing

The BRIC Markets in Alcoholic Drinks

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings

Snapshot BRICs

The BRIC Markets in Alcoholic Drinks

LDA Consumers of BRICs in a Global Context

Advancing Middle Classes

Growing Urban Populations of BRICs in a Global Context

BRICs’ Comparative Historic Performance

China and India Offer High Potential

Brazil

Brazil: Fact File

Brazil: Limited by Low Purchasing Power and Taxation

Brazil: Beer Surfaces as Primary Driver

Brazil: On-trade Leads the Way

Brazil: Catering to the Middle Class

Brazil: Manufactures Extend Package Size in the Off-Trade

Brazil: Manufactures Extend Package Size in the Off-Trade

Brazil: Beer and Cachaça Companies Lead

Brazil: Premium Lager Most Dynamic

Russia

Russia: Fact File

Russia: Alcoholic Drinks Sales Hit Hard by Recession

Russia: Counterfeit Vodka Grows as Recession Hits

Russia: Beer Posts Strongest Growth over Historic Period

Russia: Off-Trade Dominates with Supermarkets Advancing

Russia: Local Player Baltika Clear Leader

Russia: The Future Looks Brighter

Russia: Consumption Shifts Will Lead to Volume Slowdown

India

India: Fact File

India: Alcoholic Drinks Expected to Beat Global Recession

India: Middle-Class Urbanites Embrace Wine, Beer and Vodka

India: A Distribution and Legislative Labyrinth

India: Domestic Companies Reaffirm their Dominance

India: Wine and Vodka Under the Spotlight in the Future

China

China: Fact File

China: Recession and Natural Disasters Slow Down Growth

China: Going Western

China: Supermarkets Advancing

China: Mergers and Acquisitions in a Dynamic Market

China: Competitive Landscape

China: Still Buoyant Long-Term Prospects

China: Whisk(e)y Set to be the Most Dynamic

Conclusions

Key Corporate Factors for the BRICs

Competitive Issues - BRICs

Infrastructure Issues - BRICs

Summary 1 BRIC Markets

SWOT Analysis - BRICs

BRIC or BIC for Alcoholic Drinks?

Appendix

Some Key Points for Entering New Markets

Other Points to Consider for Entering New Markets

Market Entry Methods

Definitions

Alcoholic Drinks and General Definitions

Why buy this report?

Want to find out more about this report?

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