Strategy Briefing

The Broadening Meaning of Green Beauty

Mar 2017

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Changing consumer attitudes to “green” living open up a range of growth opportunities for green product formulations, benefits and positioning in beauty. A host of technological, environmental and economic changes are driving demand for more naturally derived ingredients in products, as well as adding multiple new angles to this still undefined category of “natural/eco/ethical” beauty, encompassing all aspects of green living.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Broader meaning of green beauty opens new growth platforms

A host of technological, environmental and economic changes are increasing demand for more naturally derived ingredients in beauty products as well as aligning to aspects of green living.

Health remains paramount…

Amongst the emerging new aspects of green beauty, the preference for naturally derived ingredients remains a priority over all other environmental or ethical credentials.

… but green beauty encompasses all environmental angles

The environmental credentials of beauty products are increasingly important, and are transitioning from niche to standard features. This involves a broad spectrum of trends, such as long-term sustainability, waste reduction, recycling, animal welfare and, more recently, water efficiency.

Asian consumers show highest preference for green beauty

Consumers globally show a growing awareness of naturally derived ingredients, as well a desire that products are sustainably produced. These concerns are particularly strong in Asian markets.

Willingness to pay for green beauty high amongst target consumers

Survey results show that green buyers are consistent between preference and purchase: nearly six in 10 definitely prefer natural or botanical ingredients, even when it means forgoing lower prices.

Organic and free-from claims tie in best with skin sensitivity concerns

Although organic and free-from products cannot claim to cure any skin conditions, they can be aligned with consumers demand for non-irritating, mild and purely natural solutions that prevent the escalation of symptoms.

Colour cosmetics a surging new arena for niche green opportunities

Consumers expect the same level of sensitivity and purity in their make-up as they do in their food and personal care products. The category also lends itself to a range of sustainability platforms, from water efficiency to recycling.

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Introduction

Scope

Key findings

The New Meaning of Green Beauty

Defining the green beauty market space

Broader meaning of green beauty opens new growth platforms

Social and digital trends amplify demand for natural ingredients

Health aspect remains paramount, but meaning of health expands

High potential for naturally derived ingredients in beauty

Clean beauty concepts gain traction

Halal beauty benefits from green credentials

Green beauty encompasses all environmental angles

Anti-pollution trend an untapped opportunity

Getting more specific with anti-pollution claims

Tapping into emerging environmental trends early

Colour cosmetics response to consumers’ water efficiency demand

Future growth of hair care fuelled by water-stressed markets

Challenges ahead to drive higher demand for green beauty

Identifying Green Consumers

Young, female, urban consumers most likely green beauty buyers

Educational level is key to awareness of “green” feature benefits

Asian consumers show highest preference for green beauty

Green beauty sparks interest at later ages in Western markets

Consumers seek a range of added value from green beauty

Willingness to pay for green beauty high amongst target consumers

Expanding the Scope of Green Beauty

Category opportunities with highest demand for green features

Organic and free-from claims sync with skin sensitivity concerns

Surging natural trend: Fermented probiotics for sensitive skin

Caring for the “most sensitive” consumer base with green beauty

Multicultural consumers prioritise “naturalness” in hair care

Health focus gains prominence in hair care

Colour cosmetics a surging new arena for niche green opportunities

New angles on sustainability in colour cosmetics

Shifting Competitive Landscape

Green beauty: An uneven competitive landscape

Intensifying competition from category disruptors

Niche players in advantageous position

Global brands extend their green offerings

The challenges of “turning green” drives acquisition initiatives

Colour cosmetics continue to attract the largest investments

Prospects

Continued expansion of the multiple shades of green beauty

Future implications of key demand drivers

Appendix

Definitions

Overview of Beauty Survey Methodology

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Megatrends

Strategy Briefing

The Broadening Meaning of Green Beauty

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Broader meaning of green beauty opens new growth platforms

Health remains paramount…

… but green beauty encompasses all environmental angles

Asian consumers show highest preference for green beauty

Willingness to pay for green beauty high amongst target consumers

Organic and free-from claims tie in best with skin sensitivity concerns

Colour cosmetics a surging new arena for niche green opportunities

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

The New Meaning of Green Beauty

Defining the green beauty market space

Broader meaning of green beauty opens new growth platforms

Social and digital trends amplify demand for natural ingredients

Health aspect remains paramount, but meaning of health expands

High potential for naturally derived ingredients in beauty

Clean beauty concepts gain traction

Halal beauty benefits from green credentials

Green beauty encompasses all environmental angles

Anti-pollution trend an untapped opportunity

Getting more specific with anti-pollution claims

Tapping into emerging environmental trends early

Colour cosmetics response to consumers’ water efficiency demand

Future growth of hair care fuelled by water-stressed markets

Challenges ahead to drive higher demand for green beauty

Identifying Green Consumers

Young, female, urban consumers most likely green beauty buyers

Educational level is key to awareness of “green” feature benefits

Asian consumers show highest preference for green beauty

Green beauty sparks interest at later ages in Western markets

Consumers seek a range of added value from green beauty

Willingness to pay for green beauty high amongst target consumers

Expanding the Scope of Green Beauty

Category opportunities with highest demand for green features

Organic and free-from claims sync with skin sensitivity concerns

Surging natural trend: Fermented probiotics for sensitive skin

Caring for the “most sensitive” consumer base with green beauty

Multicultural consumers prioritise “naturalness” in hair care

Health focus gains prominence in hair care

Colour cosmetics a surging new arena for niche green opportunities

New angles on sustainability in colour cosmetics

Shifting Competitive Landscape

Green beauty: An uneven competitive landscape

Intensifying competition from category disruptors

Niche players in advantageous position

Global brands extend their green offerings

The challenges of “turning green” drives acquisition initiatives

Colour cosmetics continue to attract the largest investments

Prospects

Continued expansion of the multiple shades of green beauty

Future implications of key demand drivers

Appendix

Definitions

Overview of Beauty Survey Methodology

Why buy this report?

Want to find out more about this report?

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