The Broadening Meaning of Green Beauty

Introduction

Scope

Key findings

The New Meaning of Green Beauty

Defining the green beauty market space

Broader meaning of green beauty opens new growth platforms

Social and digital trends amplify demand for natural ingredients

Health aspect remains paramount, but meaning of health expands

High potential for naturally derived ingredients in beauty

Clean beauty concepts gain traction

Halal beauty benefits from green credentials

Green beauty encompasses all environmental angles

Anti-pollution trend an untapped opportunity

Getting more specific with anti-pollution claims

Tapping into emerging environmental trends early

Colour cosmetics response to consumers’ water efficiency demand

Future growth of hair care fuelled by water-stressed markets

Challenges ahead to drive higher demand for green beauty

Identifying Green Consumers

Young, female, urban consumers most likely green beauty buyers

Educational level is key to awareness of “green” feature benefits

Asian consumers show highest preference for green beauty

Green beauty sparks interest at later ages in Western markets

Consumers seek a range of added value from green beauty

Willingness to pay for green beauty high amongst target consumers

Expanding the Scope of Green Beauty

Category opportunities with highest demand for green features

Organic and free-from claims sync with skin sensitivity concerns

Surging natural trend: Fermented probiotics for sensitive skin

Caring for the “most sensitive” consumer base with green beauty

Multicultural consumers prioritise “naturalness” in hair care

Health focus gains prominence in hair care

Colour cosmetics a surging new arena for niche green opportunities

New angles on sustainability in colour cosmetics

Shifting Competitive Landscape

Green beauty: An uneven competitive landscape

Intensifying competition from category disruptors

Niche players in advantageous position

Global brands extend their green offerings

The challenges of “turning green” drives acquisition initiatives

Colour cosmetics continue to attract the largest investments

Prospects

Continued expansion of the multiple shades of green beauty

Future implications of key demand drivers

Appendix

Definitions

Overview of Beauty Survey Methodology

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