The Clorox Company in Home Care

May 2021

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the broader home care industry, but how the company incorporates lessons in sustainability and price accessibility will be fundamental in its post-pandemic success.

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Euromonitor International's report on Clorox Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Clorox Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Clorox Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Clorox Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Clorox’s global footprint
Company overview
Growth decomposition
Key drivers of home care performance
Clorox’s key markets saw GDP fall by more than 7% on average
Stockpiling at pandemic onset results in global supply chain issues
Multipurpose cleaners availability highly affected in the US
Is the future of home care online?
The residual effect of pandemic cleaning as a long-term consumer behaviour
Brand recognition and efficacy are more relevant than ever

Exposure to Future Growth

Exposure to growth
Projected rankings
“Innovating for Good Growth”: Clorox’s IGNITE Strategy 1
“Innovating for Good Growth”: Clorox’s IGNITE Strategy 2

Competitive Positioning

Disinfection boosts performance of Clorox (and its main competitor)
Key categories and markets (1)
Key categories and markets (2)
Key brands

Surface Care

Surface care sales by region
Top countries by category
Projected surface care sales


Bleach sales by region
Projected bleach sales

Key Findings

Executive summary


Projected company s ales: FAQs
Projected company s ales: FAQs

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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Why buy this report:

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