The Coca-Cola Co in Health and Wellness

Company Profile

About This Report

Dec 2017

The Coca-Cola Co’s sales broadly grew with the overall HW market in 2016.Given the continuous slow performance of Diet Coke and Coca-Cola Zero the company launched Coca-Cola Zero Sugar, testing the offerings in a few markets. The company is moving towards a category cluster and has a clear strategy of how to develop and market premium and affordable brands in different markets. The forthcoming VEB overseas expansion will positively influence its small-scale acquisition and a diverse HW portfolio

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The Coca-Cola Co in Health and Wellness

Euromonitor International's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Coca-Cola Co, The provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
TCCC sees a 5% decline in net operating revenue in FY2016
First nine months report FY2017
TCCC top line corporate strategy: transformation
TCCC faces common industry challenges
SWOT: The Coca-Cola Co
HW by prime positioning
General well-being remains TCCC’s prime positioning

Competitive Positioning

Top 10 companies 2016: drinks companies lead
Multinationals’ growth by category: TCCC’s organic advancement
TCCC slightly underperforms world HW market over 2015-2016
TCCC has room to improve in Europe’s HW food
Health and wellness: TCCC vs PepsiCo
Characteristics of TCCC’s recent acquisitions
TCCC acquisitions: timeline 2014-2017
Exit decision: Termination of BPW and Coca-Cola Life in the UK

Sugar Reduction and Portion Control

Multinationals facing sugar tax and sustainability commitment
Sugar-related labelling compliance goes beyond nutrition facts
TCCC’s sugar reduction strategy
Shrinking packaging size and sparkling sales
Introduction of Zero Sugar
Sugar reduction key learnings

Highlights of growth categories

Topo Chico acquisition boosts TCCC’s NH water presence
Functional beverages: Glacéau and Suja
Functional cola: Coca-Cola Plus in Japan adds fibre
Ayataka sees significant growth thanks to acceptance of green tea
TCCC making share gains in coconut and other plant water
Culiangwang and AdeS marked TCCC’s significant entry into food

Brand Strategy

Scale of TCCC globally allows it chase opportunities in HW
TCCC sees sure of functional water brand Smartwater
Actively experimenting with new ideas: Fairlife Smart Milk Shakes


VEB help grow the HW family

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models