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Strategy Briefing

The Coca-Cola Company: Bottling Strategies in Soft Drinks (World)

46 pages, Mar 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TCCC has made significant changes in its bottling operations, which is highlighted in its re-franchising in the NA bottling operations and the birth of the new CCE in WE. Coca-Cola FEMSA’s string of acquisitions has expanded its territories and production capability. All bottlers are facing the challenge of the growth in diversity of drinks, meaning portfolios are becoming increasingly complex. Operational efficiency and expansion into foodservice are important strategies.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Actively refranchising

TCCC actively refranchised its global bottling operations with the establishment of CCR in North America and independent bottler CCE in Western Europe.

US regional bottlers

While CCR may give TCCC better control over its brands and a better focus on marketing, the use of regional independent bottlers is likely to maximise local expertise.

Health and wellness challenge and opportunities

Consumer demand for healthy products is growing, while the sluggishness in sales of cola carbonates represents a challenge for all bottlers. Bottlers are exploring natural sweeteners for some key brands. Juice, RTD tea and bottled water show a broad appeal in many markets.

Coca-Cola Hellenic gets listing in London and NY

Hellenic’s diverse geographic spread represents a strength, and its listing on international stock exchanges will allow it to gain exposure in international capital markets to fund further growth. Hellenic needs to look to develop a natural mineral water brand in Russia to capture the boom.

Coca-Cola FEMSA acquisitive mood

Together with its parent company, Coca-Cola FEMSA appeared to be the most active acquirer among its peers. The Filipino bottler acquisition marked a milestone of going beyond Latin America. Its parent’s expansion in the foodservice and retail sector demonstrated the manufacturers’ ambition to control beverage supply chain in foodservice.

Developing own brands

Faced with consumer switching to still beverages, some bottlers might feel TCCC’s NPD in still beverages is insufficient to offset the sluggishness in carbonates. In some instances, bottlers could be a little bolder in developing their own still brands and co-operating with other companies for more robust growth.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Euromonitor International

Euromonitor International

Megatrends

Strategy Briefing

The Coca-Cola Company: Bottling Strategies in Soft Drinks (World)

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Actively refranchising

US regional bottlers

Health and wellness challenge and opportunities

Coca-Cola Hellenic gets listing in London and NY

Coca-Cola FEMSA acquisitive mood

Developing own brands

What this report includes

Why buy this report

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

The Coca-Cola Company: Bottling Strategies in Soft Drinks (World)

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Actively refranchising

US regional bottlers

Health and wellness challenge and opportunities

Coca-Cola Hellenic gets listing in London and NY

Coca-Cola FEMSA acquisitive mood

Developing own brands

What this report includes

Why buy this report

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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