The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2014
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TCCC has made significant changes in its bottling operations, which is highlighted in its re-franchising in the NA bottling operations and the birth of the new CCE in WE. Coca-Cola FEMSA’s string of acquisitions has expanded its territories and production capability. All bottlers are facing the challenge of the growth in diversity of drinks, meaning portfolios are becoming increasingly complex. Operational efficiency and expansion into foodservice are important strategies.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
TCCC actively refranchised its global bottling operations with the establishment of CCR in North America and independent bottler CCE in Western Europe.
While CCR may give TCCC better control over its brands and a better focus on marketing, the use of regional independent bottlers is likely to maximise local expertise.
Consumer demand for healthy products is growing, while the sluggishness in sales of cola carbonates represents a challenge for all bottlers. Bottlers are exploring natural sweeteners for some key brands. Juice, RTD tea and bottled water show a broad appeal in many markets.
Hellenic’s diverse geographic spread represents a strength, and its listing on international stock exchanges will allow it to gain exposure in international capital markets to fund further growth. Hellenic needs to look to develop a natural mineral water brand in Russia to capture the boom.
Together with its parent company, Coca-Cola FEMSA appeared to be the most active acquirer among its peers. The Filipino bottler acquisition marked a milestone of going beyond Latin America. Its parent’s expansion in the foodservice and retail sector demonstrated the manufacturers’ ambition to control beverage supply chain in foodservice.
Faced with consumer switching to still beverages, some bottlers might feel TCCC’s NPD in still beverages is insufficient to offset the sluggishness in carbonates. In some instances, bottlers could be a little bolder in developing their own still brands and co-operating with other companies for more robust growth.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.