The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more31 pages, May 2016
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The Coca-Cola bottling system is comprised of The Coca-Cola Company and a vast network of bottling and distribution partners. This report examines some of the important changes to this global soft drinks production chain as the company ‘refranchises’ bottling capacity, and profiles some of the key players in the wider Coca-Cola system.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The Coca-Cola Company (TCCC) is the world’s largest non-alcoholic drinks company, accounting for over 18% of soft drinks off-trade RTD volumes. Carbonates represents TCCC’s core category, although it is rapidly diversifying into other categories, such as RTD tea and energy drinks. The company is also looking into the dairy category.
The company is expanding its business via both organic growth and acquisitions. Recent years have seen it increase its investment in major emerging markets, while making small-scale acquisitions in developed markets to enrich its health and wellness portfolio. Re-franchising and re-organising its bottling operations are also important aspects of its corporate activities.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.