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Strategy Briefing

The Coca-Cola Global Bottling System in 2016: The Purpose of Refranchising

31 pages, May 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The Coca-Cola bottling system is comprised of The Coca-Cola Company and a vast network of bottling and distribution partners. This report examines some of the important changes to this global soft drinks production chain as the company ‘refranchises’ bottling capacity, and profiles some of the key players in the wider Coca-Cola system.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key company facts

The Coca-Cola Company (TCCC) is the world’s largest non-alcoholic drinks company, accounting for over 18% of soft drinks off-trade RTD volumes. Carbonates represents TCCC’s core category, although it is rapidly diversifying into other categories, such as RTD tea and energy drinks. The company is also looking into the dairy category.

General growth strategy

The company is expanding its business via both organic growth and acquisitions. Recent years have seen it increase its investment in major emerging markets, while making small-scale acquisitions in developed markets to enrich its health and wellness portfolio. Re-franchising and re-organising its bottling operations are also important aspects of its corporate activities.

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Introduction

Scope

The Coca-Cola Company

Key company facts: The Coca-Cola company

Diversifying product mix: B rand acquisition and investments

Key strategic objectives and challenges for Coca-Cola

New challenges mean changes to operational structure

Fine tuning the system to meet strategic challenges

How Does the Bottling System Work?

The bottling process in summary

Advantages of the two-step business model

Company control, a fragmented network or anchor bottlers?

A Strategic Evolution: Refranchising

The weak environment for carbonates is forcing changes

Coca-Cola’s main opportunities exist outside traditional cola

Healthier habits and single-serve growth force changes for bottlers

Refranchising almost all of its global bottling operations

The purpose and impact of refranchising

Risks and rewards: Can new products be integrated quickly?

Key Partner Profiles

Select major Coca-Cola bottlers and their territories

The creation of Coca-Cola European P artners PLC

A mega-bottler in Western Europe creates efficiencies

A Russian slump partially offset for Hellenic in Eastern Europe

Swire expands in China, while India may be the next to refranchise

Growth opportunities for Icecek in Central Asia

Coca-Cola Beverages Africa lays groundwork for growth

A consolidating LATAM system with powerhouse bottlers

Challenges at home and abroad for Amatil in the Pacific region

A complex North American system faces urgent adjustments

Conclusions

Three questions for the short-term and long-term?

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Megatrends

Strategy Briefing

The Coca-Cola Global Bottling System in 2016: The Purpose of Refranchising

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key company facts

General growth strategy

Want to find out more about this report?

Table of Contents

Introduction

Scope

The Coca-Cola Company

Key company facts: The Coca-Cola company

Diversifying product mix: B rand acquisition and investments

Key strategic objectives and challenges for Coca-Cola

New challenges mean changes to operational structure

Fine tuning the system to meet strategic challenges

How Does the Bottling System Work?

The bottling process in summary

Advantages of the two-step business model

Company control, a fragmented network or anchor bottlers?

A Strategic Evolution: Refranchising

The weak environment for carbonates is forcing changes

Coca-Cola’s main opportunities exist outside traditional cola

Healthier habits and single-serve growth force changes for bottlers

Refranchising almost all of its global bottling operations

The purpose and impact of refranchising

Risks and rewards: Can new products be integrated quickly?

Key Partner Profiles

Select major Coca-Cola bottlers and their territories

The creation of Coca-Cola European P artners PLC

A mega-bottler in Western Europe creates efficiencies

A Russian slump partially offset for Hellenic in Eastern Europe

Swire expands in China, while India may be the next to refranchise

Growth opportunities for Icecek in Central Asia

Coca-Cola Beverages Africa lays groundwork for growth

A consolidating LATAM system with powerhouse bottlers

Challenges at home and abroad for Amatil in the Pacific region

A complex North American system faces urgent adjustments

Conclusions

Three questions for the short-term and long-term?

Why buy this report?

Want to find out more about this report?

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