The Coca-Cola Global Bottling System in 2016: The Purpose of Refranchising

Introduction

Scope

The Coca-Cola Company

Key company facts: The Coca-Cola company

Diversifying product mix: B rand acquisition and investments

Key strategic objectives and challenges for Coca-Cola

New challenges mean changes to operational structure

Fine tuning the system to meet strategic challenges

How Does the Bottling System Work?

The bottling process in summary

Advantages of the two-step business model

Company control, a fragmented network or anchor bottlers?

A Strategic Evolution: Refranchising

The weak environment for carbonates is forcing changes

Coca-Cola’s main opportunities exist outside traditional cola

Healthier habits and single-serve growth force changes for bottlers

Refranchising almost all of its global bottling operations

The purpose and impact of refranchising

Risks and rewards: Can new products be integrated quickly?

Key Partner Profiles

Select major Coca-Cola bottlers and their territories

The creation of Coca-Cola European P artners PLC

A mega-bottler in Western Europe creates efficiencies

A Russian slump partially offset for Hellenic in Eastern Europe

Swire expands in China, while India may be the next to refranchise

Growth opportunities for Icecek in Central Asia

Coca-Cola Beverages Africa lays groundwork for growth

A consolidating LATAM system with powerhouse bottlers

Challenges at home and abroad for Amatil in the Pacific region

A complex North American system faces urgent adjustments

Conclusions

Three questions for the short-term and long-term?

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