The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2020
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Sustainability has evolved beyond an inclusion of ethical credentials and environmental concerns to a more holistic approach that aims to create social, environmental and economic value. The Coronavirus (COVID-19) outbreak has merely accelerated the momentum. This report explores the shift in consumers’ values along with the purpose-driven business response to COVID-19 across six groups of industries.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The global economy is forecast to enter its worst recession since the 1930s, hitting every sector from hospitality to education and finance. Yet the massive change brought about by the pandemic also makes consumers re-evaluate their life priorities, giving rise to new values and spending criteria.
The pandemic has accelerated the corporate shift towards purpose over profit, forcing businesses to move from talk to action, putting social sustainability at the core of their decisions and re-evaluating their purpose on a deeper level. Sustainability is no longer a “nice to have”, it is more than ever synonymous with business empathy, purpose and resiliency.
COVID-19 is proof that global challenges cannot be addressed "as usual”, with unprecedented levels of collaboration and partnerships emerging to deal with the extraordinary challenges that the world is facing.
Finding a sustainable balance between people, planet and profits, the so-called triple bottom line, along with empathetic and open communication is essential for business recovery and post-lockdown survival.
The adverse economic landscape might push some businesses to overlook long-term sustainability goals, as consumers seek affordability. With sustainability often coming at a higher price, businesses need to unlock the power of creativity to come up with sustainable products and services that are also affordable.
The outbreak has demonstrated the huge impact that purpose-driven businesses can have on society. In the months to come, business leaders will face increased scrutiny and pressure to help build a future that is healthier, socially inclusive and more respectful with the natural world, embracing business models that have an overall positive impact.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.