Megatrends

The Coronavirus Era: “Hometainment” and the New Experiential Consumer

Jun 2020

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While Coronavirus (COVID-19) lockdown restrictions are easing in many markets, many activities, from concerts to bars to cosmetics counters, are likely to remain off-limits for months to come. This is driving a vast shift in spending, creating new opportunities for brands able to reach consumers spending more time than ever at home.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

COVID-19 transforms the consumer landscape

The global economy is forecast to enter its worst recession since the 1930s, hitting every sector from hospitality to education and finance. However, the massive changes brought about by the pandemic are also making consumers re-evaluate their life priorities, giving rise to new values and spending criteria.

A world without crowds

While lockdown restrictions are easing in many markets, a vast number of activities, from concerts to bars to cosmetics counters in department stores, are likely to remain off-limits for months (or years) to come. This is driving a vast shift in spending, creating new opportunities for brands able to reach consumers spending more time than ever at home.

Better living through devices

Small appliances are having their moment, with sales of breadmakers, air fryers and other conveniences soaring as consumers look to upgrade their home-cooking routines. However, the power of devices goes well beyond cooking, with beauty companies, drinks brands and others all looking to use countertop machines to drive customisation, discovery and data acquisition.

The age of virtual moments is here

Although video games have long been social, online gaming worlds are becoming accessible to non-gamers, serving as sites for concerts and branding activity. Likewise, as high-end physical retail locations face an uncertain future in the short term, VR and AR solutions can help to drive service and connections in beauty, luxury and fashion, closely connected with online streaming events.

Solving the pleasure deficit

An unprecedented epidemic has forced consumers into their homes, reduced their spending, and driven a certain moralism around safety and stocking up. Socialising and indulgence, however, are basic human needs, impervious to lockdown orders, creating vast opportunities for companies able to bring real indulgence and connection into the home.

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Introduction

Scope

Key findings

The global economy will contract sharply in 2020

The impact of COVID-19 on market sizes

Our themes

Hometainment and the new experiential consumer

Economies and Consumers

COVID-19 has transformed the economic and consumer landscape

How macro trends are driving Hometainment

Housebound consumers look to technology for recreation

Americans recreating experiences in the cocoons of their homes

Digitalisation is not an option but a necessity for Indonesian businesses

Key learnings for Economies and Consumers

Health, Beauty and Fashion

COVID-19 has heavily disrupted Health, Beauty and Fashion

Hometainment: Luxury services, experiences look to the home

The push to improve at-home experiences will continue post COVID-19

L’Or éal reshuffles production, with devices driving future sales

Burberry's innovative technology improves the at-home shopping experience

Key learnings for Health, Beauty, and Fashion

Drinks and Tobacco

Drinks and Tobacco: On-trade and impulse channels hard hit by COVID-19

Hometainment: Drinks companies seek new avenues for discovery

The rise of automation, hyperlocal offerings and homebrewing

Bartesian: Rise of the robots?

Behind This Wall: Micro solutions to big problems

Key learnings for Drinks and Tobacco

Food and Nutrition

COVID-19 has transformed the Food and Nutrition industry

Hometainment: Consumers solving ever-more home-eating occasions

Consumers look for healthy, packaged food experiences at home

Magnum engages consumers with experiential food shopping at home

Ready-to-cook chicken perfect experience food for work/life balance

Key learnings for Food and Nutrition

Home and Technology

COVID-19 has impacted Home and Tech

Hometainment: Lockdowns drive a spending boom

Homes as theatres, stadiums, restaurants and all-day play areas

Epic Games creating entertainment and socialising opportunities

Miele’s Barista Assistant aims to bring coffee shop customisation home

Key learnings for Home and Tech

Services and Payments

COVID-19 has heavily impacted Services and Payments

Hometainment: Bringing services to a world in isolation

Services must adapt to remain relevant in the home

Airbnb: Online experiences go virtual

Nike: At-home fitness challenges drive connection and spending

Key learnings for Service and Payments

Conclusion

Planning for a world without crowds

Impact of Hometainment on consumer markets

What should business focus on?

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Megatrends

The Coronavirus Era: “Hometainment” and the New Experiential Consumer

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

COVID-19 transforms the consumer landscape

A world without crowds

Better living through devices

The age of virtual moments is here

Solving the pleasure deficit

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

The global economy will contract sharply in 2020

The impact of COVID-19 on market sizes

Our themes

Hometainment and the new experiential consumer

Economies and Consumers

COVID-19 has transformed the economic and consumer landscape

How macro trends are driving Hometainment

Housebound consumers look to technology for recreation

Americans recreating experiences in the cocoons of their homes

Digitalisation is not an option but a necessity for Indonesian businesses

Key learnings for Economies and Consumers

Health, Beauty and Fashion

COVID-19 has heavily disrupted Health, Beauty and Fashion

Hometainment: Luxury services, experiences look to the home

The push to improve at-home experiences will continue post COVID-19

L’Or éal reshuffles production, with devices driving future sales

Burberry's innovative technology improves the at-home shopping experience

Key learnings for Health, Beauty, and Fashion

Drinks and Tobacco

Drinks and Tobacco: On-trade and impulse channels hard hit by COVID-19

Hometainment: Drinks companies seek new avenues for discovery

The rise of automation, hyperlocal offerings and homebrewing

Bartesian: Rise of the robots?

Behind This Wall: Micro solutions to big problems

Key learnings for Drinks and Tobacco

Food and Nutrition

COVID-19 has transformed the Food and Nutrition industry

Hometainment: Consumers solving ever-more home-eating occasions

Consumers look for healthy, packaged food experiences at home

Magnum engages consumers with experiential food shopping at home

Ready-to-cook chicken perfect experience food for work/life balance

Key learnings for Food and Nutrition

Home and Technology

COVID-19 has impacted Home and Tech

Hometainment: Lockdowns drive a spending boom

Homes as theatres, stadiums, restaurants and all-day play areas

Epic Games creating entertainment and socialising opportunities

Miele’s Barista Assistant aims to bring coffee shop customisation home

Key learnings for Home and Tech

Services and Payments

COVID-19 has heavily impacted Services and Payments

Hometainment: Bringing services to a world in isolation

Services must adapt to remain relevant in the home

Airbnb: Online experiences go virtual

Nike: At-home fitness challenges drive connection and spending

Key learnings for Service and Payments

Conclusion

Planning for a world without crowds

Impact of Hometainment on consumer markets

What should business focus on?

Why buy this report?

Want to find out more about this report?

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