The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2020
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While Coronavirus (COVID-19) lockdown restrictions are easing in many markets, many activities, from concerts to bars to cosmetics counters, are likely to remain off-limits for months to come. This is driving a vast shift in spending, creating new opportunities for brands able to reach consumers spending more time than ever at home.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The global economy is forecast to enter its worst recession since the 1930s, hitting every sector from hospitality to education and finance. However, the massive changes brought about by the pandemic are also making consumers re-evaluate their life priorities, giving rise to new values and spending criteria.
While lockdown restrictions are easing in many markets, a vast number of activities, from concerts to bars to cosmetics counters in department stores, are likely to remain off-limits for months (or years) to come. This is driving a vast shift in spending, creating new opportunities for brands able to reach consumers spending more time than ever at home.
Small appliances are having their moment, with sales of breadmakers, air fryers and other conveniences soaring as consumers look to upgrade their home-cooking routines. However, the power of devices goes well beyond cooking, with beauty companies, drinks brands and others all looking to use countertop machines to drive customisation, discovery and data acquisition.
Although video games have long been social, online gaming worlds are becoming accessible to non-gamers, serving as sites for concerts and branding activity. Likewise, as high-end physical retail locations face an uncertain future in the short term, VR and AR solutions can help to drive service and connections in beauty, luxury and fashion, closely connected with online streaming events.
An unprecedented epidemic has forced consumers into their homes, reduced their spending, and driven a certain moralism around safety and stocking up. Socialising and indulgence, however, are basic human needs, impervious to lockdown orders, creating vast opportunities for companies able to bring real indulgence and connection into the home.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.