Megatrends

The Coronavirus Era: How Consumers Shop

Sep 2020

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The Coronavirus (COVID-19) pandemic has transformed the shopping experience for consumers. In addition to shifts in where people choose to shop, it has also transformed how consumers engage in the shopping process. At physical stores, the frequency and duration of trips have changed, as have fundamental elements of the in-store experience. Many consumers are opting to automate the entire shopping process, leading to a renaissance in subscription-based services.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

COVID-19 transforms fundamental aspects of shopper behaviour across industries

The pandemic has transformed the shopping experience for consumers. In addition to big shifts in where people choose to shop, COVID-19 has also transformed how consumers engage in the shopping process. At physical stores, the frequency and duration of trips have changed, as have fundamental elements of the in-store experience, such as fitting rooms, sampling or checkouts. Many consumers are opting to automate the entire shopping process, leading to a renaissance in subscription-based retail services.

Consumers are on a new shopping mission, opting for increasingly targeted shopping

Before the pandemic, experiential shopping was becoming an increasingly popular way to attract prospective shoppers and to keep them in stores for longer. COVID-19 has flipped this trend on its head, as shoppers now find in-store browsing less desirable. The new shopping mission is defined by shorter visits to local stores at times when they are less crowded. Fewer trips are offset by larger basket sizes as consumers stock up, focusing their attention on essential product categories.

Contactless solutions become a necessity for shoppers at retail stores

Crowded retail outlets have become a liability during a global pandemic. As the fear of the virus makes shoppers increasingly wary of physical stores, contact-free innovations are playing an important role in inspiring confidence and maintaining store traffic. All high-touch areas of retail – from checkouts and fitting rooms to foodservice and product sampling – need reconfiguring in a world where people want to avoid physical contact.

Subscription services prove resilient

Before COVID-19, subscription fatigue was spreading, and membership numbers were falling in many categories. Now consumer needs have shifted. Convenience, consistency of supply and product accessibility, along with flexibility, have become key priorities in determining how consumers shop, driving demand for subscription services.

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Introduction

Scope

Key findings

Three major areas of change in how consumers shop

The New Shopping Mission

The new shopping mission

Acceleration of ongoing shifts, with long-term implications

LineScouts: Helping customers avoid busy stores

Google helps shoppers find local outlets to limit time outside the home

OpenTable: Pivoting from restaurant to shopping reservations

Future implications: The shopping mission

Contact-Free Future

COVID-19 has accelerated the adoption of contactless retail

Shoppers demand an increasingly touch-free experience

Coop Denmark: Demand for new Scan & Pay service explodes

Meiyume: Touch-free product testers mark the future of beauty retail

Coca-Cola: Freestyle beverage dispenser goes contactless

The future of shopping will be increasingly contactless

I’m A Member

COVID-19 boosts uptake of subscription services

Three categories experience the biggest surge in subscription sign-ups

Having more personal time is driving uptake in other categories

Ekomenu : A healthy lifestyle food subscription service

Disney: Streaming service booms while its other businesses decline

Box of Style: Reducing churn with a flexible and consumer-first approach

Flexible, consumer-centric subscription models can win during COVID-19

Conclusion

Key takeaways

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Megatrends

Megatrends

The Coronavirus Era: How Consumers Shop

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

COVID-19 transforms fundamental aspects of shopper behaviour across industries

Consumers are on a new shopping mission, opting for increasingly targeted shopping

Contactless solutions become a necessity for shoppers at retail stores

Subscription services prove resilient

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Three major areas of change in how consumers shop

The New Shopping Mission

The new shopping mission

Acceleration of ongoing shifts, with long-term implications

LineScouts: Helping customers avoid busy stores

Google helps shoppers find local outlets to limit time outside the home

OpenTable: Pivoting from restaurant to shopping reservations

Future implications: The shopping mission

Contact-Free Future

COVID-19 has accelerated the adoption of contactless retail

Shoppers demand an increasingly touch-free experience

Coop Denmark: Demand for new Scan & Pay service explodes

Meiyume: Touch-free product testers mark the future of beauty retail

Coca-Cola: Freestyle beverage dispenser goes contactless

The future of shopping will be increasingly contactless

I’m A Member

COVID-19 boosts uptake of subscription services

Three categories experience the biggest surge in subscription sign-ups

Having more personal time is driving uptake in other categories

Ekomenu : A healthy lifestyle food subscription service

Disney: Streaming service booms while its other businesses decline

Box of Style: Reducing churn with a flexible and consumer-first approach

Flexible, consumer-centric subscription models can win during COVID-19

Conclusion

Key takeaways

Why buy this report?

Want to find out more about this report?

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