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Megatrends

The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer

Sep 2020

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While many innovation pipelines have remained frozen due to COVID-19, the rise of the “work from home” consumer has created new opportunities. Fuelled in the short term by digital solutions, many of the pain points associated with new routines and home environments are likely to be addressed better in the longer term through physical goods and services. Unlike many of the COVID-19 trends, greater working from home is likely to be a permanent shift that lasts long after the pandemic fades.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Impact of COVID-19 on “normal” routines and behaviour creates pain points

COVID-19-related lockdowns have had an unprecedented effect on consumer lifestyles and business operations. Many of these effects are expected to ease over time but one of the more permanent changes highlighted by our industry survey data is likely to be working from home. With more consumers working from home on a more regular basis innovation opportunities are likely to arise from some of the changed routines.

Recreation of the/an office environment to fuel innovation

One of the key challenges for consumers working from home on a more regular basis is the loss of a productive office environment. Most consumers do not have dedicated spaces within the home to work for extended periods of time, and with multiple individuals potentially using the living space innovation centred on improving space, air and refreshments are likely to be required in the medium term.

Out-of-home products to be in the home through the rise of countertop commerce

Countertop commerce was already an emerging area of interest prior to COVID-19 and the impact of greater remote working is almost certainly going to accelerate the growth and potential for the trend. Coffee machines and pods are the most advanced field within countertop commerce and so similar hot drinks such as tea and soy milk are the natural extension. Additional restaurant-grade office food and drinks are likely to be next.

From remote working to remote living

While most consumers are likely to experience a greater shift in balance from the office to the home office, some consumers are likely to be permanently home based and this could draw office workers into the suburbs, semi-rural areas and even remote destinations. This shift in lifestyle will bring with it new challenges and increase the demand for new services not yet commercially viable such as automated drone delivery.

Will they ever come back?

Increased remote working has been one of the necessities of COVID-19 but will remain long after the pandemic. The loss of footfall to expensive densely-populated urban locations will undermine many business models, in particular foodservice and convenience stores, as well as travel, beauty and fashion boutiques. If consumers do not return to those venues in commercially significant numbers, what is plan B?

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Introduction

Scope

Key findings

Remote working is likely to be the biggest permanent change post-COVID-19

The COVID-19 era: key case studies in work from home innovation

Consumer Challenges of Working From Home

New challenges for consumers as they shift to working from home

This new way of working is disrupting consumers’ daily routines

Loss of structure forces consumers to create new routines

Case study: Stand Up! reminding people to take regular breaks

Working from home creates different pressures on consumers’ mental health

Case study: Coffee Roulette creating new social circles at work

Maintaining physical health becomes more difficult for consumers

Case study: SnackNation takes the office snack to consumers at home

Implications for consumers, opportunities for business

Innovation in the Home Office Environment

Pain points of setting up a home office kindle the fire of innovation

Home office furniture sees solid growth but faces pull of space limitation

Case study: a djustability and versality for delicate s pace utilisation

Status quo: pursuit of hygienic air environment under budget pressure

Multifunctionality and portability are two crucial considerations

Case study: one portable air purifier geared towards multiple scenarios

Home-made refreshments on the rise and time saving remains key

Case study: pod drink machine offers immediate taste of coffee and more

Long-Term Impact on Cities and Urban Mobility

Three primary areas of longer term impact of COVID-19 remote working

Remote working may prompt certain level of de- urbanisation

Urbanisation all the way, despite health risks from over-crowding

Expected key permanent changes in urban design and mobility

Long-Term Impact on Delivery

Future urban logistics turning to autonomous deliveries

Almost half of population is open to robots or drones making deliveries

Case study: “Drone-as-a-service” delivery business model envisaged

Long-Term Impact on Leisure Travel

Future holiday offerings catering to both work and relaxation

Case study: working from home… in Barbados

Case study: Faroe Islands and the pioneering of remote tourism

Conclusion

Work from home innovation needed over both the short and long term

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Megatrends

The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Impact of COVID-19 on “normal” routines and behaviour creates pain points

Recreation of the/an office environment to fuel innovation

Out-of-home products to be in the home through the rise of countertop commerce

From remote working to remote living

Will they ever come back?

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Remote working is likely to be the biggest permanent change post-COVID-19

The COVID-19 era: key case studies in work from home innovation

Consumer Challenges of Working From Home

New challenges for consumers as they shift to working from home

This new way of working is disrupting consumers’ daily routines

Loss of structure forces consumers to create new routines

Case study: Stand Up! reminding people to take regular breaks

Working from home creates different pressures on consumers’ mental health

Case study: Coffee Roulette creating new social circles at work

Maintaining physical health becomes more difficult for consumers

Case study: SnackNation takes the office snack to consumers at home

Implications for consumers, opportunities for business

Innovation in the Home Office Environment

Pain points of setting up a home office kindle the fire of innovation

Home office furniture sees solid growth but faces pull of space limitation

Case study: a djustability and versality for delicate s pace utilisation

Status quo: pursuit of hygienic air environment under budget pressure

Multifunctionality and portability are two crucial considerations

Case study: one portable air purifier geared towards multiple scenarios

Home-made refreshments on the rise and time saving remains key

Case study: pod drink machine offers immediate taste of coffee and more

Long-Term Impact on Cities and Urban Mobility

Three primary areas of longer term impact of COVID-19 remote working

Remote working may prompt certain level of de- urbanisation

Urbanisation all the way, despite health risks from over-crowding

Expected key permanent changes in urban design and mobility

Long-Term Impact on Delivery

Future urban logistics turning to autonomous deliveries

Almost half of population is open to robots or drones making deliveries

Case study: “Drone-as-a-service” delivery business model envisaged

Long-Term Impact on Leisure Travel

Future holiday offerings catering to both work and relaxation

Case study: working from home… in Barbados

Case study: Faroe Islands and the pioneering of remote tourism

Conclusion

Work from home innovation needed over both the short and long term

Why buy this report?

Want to find out more about this report?

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