Megatrends

The Coronavirus Era: “The New Normal” - What is here to Stay?

Jun 2020

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

How will consumers work, shop, eat, drink, play in post-lockdown society? Further, what are the impacts of social distancing and home seclusion? What fears will linger and how will that shape consumption? The new normal will include reduced consumption of non-essential items, a tendency to anti-ostentation, fewer car journeys, reduced international air travel, more nature, focus on the self, close friends and family as well as preventative and immune health. How will these help shape the future?

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key findings

COVID-19 transforms the economic and consumer landscape

The global economy is forecast to enter its worst recession since the 1930s, hitting every sector from hospitality to education and finance. Yet the massive change brought about by the pandemic also makes consumers re-evaluate their life priorities, giving rise to new values and spending criteria.

Consumer focus shifts from the public into the private sphere

The closure of foodservice outlets and requirements for social distancing as well as imposed working/learning from home has shifted numerous consumption occasions- eating, drinking, washing, entertaining – into the home. The trend for hometainment will be a long-term one, with counter-top gadgets for recreating the outside experience indoors, cocooning, etc, developed to address this.

Online strategies move from the peripheral to the central

The closure of non-essential retail outlets and a temporary disruption in supply chains has shifted many sales online, with e-commerce accelerating dramatically and an end to malls in sight. All companies will seek new routes to consumer (eg D2C) although issues with lengthy delivery dates and availability along with a desire to recreate the live experience will drive store footfall longer term.

Health concerns take centre stage to be the main driver of premiumisation

Consumer focus has shifted to preventative health, either through sanitation (handwash) or immunity-boosting products within the food, beverages and consumer health industries. The focus on mental wellbeing, so damaged during social lockdown, will favour functional, mood-boosting items, one of the remaining drivers of premiumisation as pricing polarises between the top and bottom end.

Supply chains being re-thought - local, more sustainable will be in favour

The disruption to supply chains, however temporary, has brought long, international supply routes into question. Price will have to be weighed against availability and sustainability concerns, along with consumer demand for more local, small-scale production. Companies will also face consumer demand for altruism over profit and a championing of local causes and tailored local supply.

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Introduction

Scope

Key findings

Impact of the "new normal" on consumer markets

The global economy will contract sharply in 2020

The impact of COVID-19 on market sizes

Our themes

The "new normal": What’s here to stay?

Economies and Consumers

COVID-19 has transformed the economic and consumer landscape

How macro trends are driving the "new normal"

New demands, new values, new priorities

Chinese consumers are in no mood to spend

COVID-19’s online transformation of Japanese businesses

Key learnings for Economies and Consumers

Health, Beauty and Fashion

COVID-19 has heavily disrupted health, beauty and fashion

Challenges for global supply and demand scenarios

New attitudes towards physical distance and health will stay

Unilever: mass toiletries, CSR commitments and Deliveroo partnership

Kohl’s department stores: A virtual closet experience with Snapchat

Key learnings for Health, Beauty and Fashion

Drinks and Tobacco

On-trade and impulse channels hit hard by COVID-19

A "new normal" in Drinks and Tobacco: social occasions shift to the home

Decimation of on-trade alters consumption occasions forever

Carlsberg underwrites virtual on-trade kegs to lure consumers back

Forest Road Brewing Co brings beer to housebound consumers

PepsiCo seeking direct online route to consumer

Key learnings for Drinks and Tobacco

Food and Nutrition

COVID-19 has transformed the Food and Nutrition industry

The "new normal": in-home, online and changing choices

Eating occasions will remain focused on the home

Meatless Farm goes direct to consumer

M&S aligns with increased interest in localism

Key learnings for Food and Nutrition

Home and Technology

COVID-19 has positive and negative impacts on Home and Technology

The "new normal": home and health will be core for consumers

Attitudes towards home and health will never be the same again

Reckitt Benckiser partners with hotelier in hygiene process

IKEA uses augmented reality to elevate online shopping experience

Estimote’s contact tracing app

Key learnings for Home and Tech: New values will shape the future

Services and Payments

COVID-19 has heavily impacted Services and Payments

The "new normal": technology will be forever interwoven into commerce

Consumers will make use of technology to reduce in-person interaction

Alibaba Cloud enables brands to expand their digital footprints

McDonald’s uses AI to personalise the drive-through experience

Key learnings for Services and Payments

Conclusion

The "new normal" will be marked by contradictions

Impact of the "new normal" on consumer markets

What should business focus on?

Why buy this report?

Want to find out more about this report?

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Megatrends

Megatrends

The Coronavirus Era: “The New Normal” - What is here to Stay?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key findings

COVID-19 transforms the economic and consumer landscape

Consumer focus shifts from the public into the private sphere

Online strategies move from the peripheral to the central

Health concerns take centre stage to be the main driver of premiumisation

Supply chains being re-thought - local, more sustainable will be in favour

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Impact of the "new normal" on consumer markets

The global economy will contract sharply in 2020

The impact of COVID-19 on market sizes

Our themes

The "new normal": What’s here to stay?

Economies and Consumers

COVID-19 has transformed the economic and consumer landscape

How macro trends are driving the "new normal"

New demands, new values, new priorities

Chinese consumers are in no mood to spend

COVID-19’s online transformation of Japanese businesses

Key learnings for Economies and Consumers

Health, Beauty and Fashion

COVID-19 has heavily disrupted health, beauty and fashion

Challenges for global supply and demand scenarios

New attitudes towards physical distance and health will stay

Unilever: mass toiletries, CSR commitments and Deliveroo partnership

Kohl’s department stores: A virtual closet experience with Snapchat

Key learnings for Health, Beauty and Fashion

Drinks and Tobacco

On-trade and impulse channels hit hard by COVID-19

A "new normal" in Drinks and Tobacco: social occasions shift to the home

Decimation of on-trade alters consumption occasions forever

Carlsberg underwrites virtual on-trade kegs to lure consumers back

Forest Road Brewing Co brings beer to housebound consumers

PepsiCo seeking direct online route to consumer

Key learnings for Drinks and Tobacco

Food and Nutrition

COVID-19 has transformed the Food and Nutrition industry

The "new normal": in-home, online and changing choices

Eating occasions will remain focused on the home

Meatless Farm goes direct to consumer

M&S aligns with increased interest in localism

Key learnings for Food and Nutrition

Home and Technology

COVID-19 has positive and negative impacts on Home and Technology

The "new normal": home and health will be core for consumers

Attitudes towards home and health will never be the same again

Reckitt Benckiser partners with hotelier in hygiene process

IKEA uses augmented reality to elevate online shopping experience

Estimote’s contact tracing app

Key learnings for Home and Tech: New values will shape the future

Services and Payments

COVID-19 has heavily impacted Services and Payments

The "new normal": technology will be forever interwoven into commerce

Consumers will make use of technology to reduce in-person interaction

Alibaba Cloud enables brands to expand their digital footprints

McDonald’s uses AI to personalise the drive-through experience

Key learnings for Services and Payments

Conclusion

The "new normal" will be marked by contradictions

Impact of the "new normal" on consumer markets

What should business focus on?

Why buy this report?

Want to find out more about this report?

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