The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2020
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Consumer spending is undergoing unprecedented levels of channel shift due to the COVID-19 crisis. These shifts require significant operational and strategic changes for companies to meet the new needs of consumers. In some cases, companies are finding that adapting their marketing and operations is not enough and are changing business models to drive revenue streams.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The global economy is forecast to enter its worst recession since the 1930s, hitting every sector from hospitality to education and finance. Yet the massive change brought about by the pandemic also makes consumers re-evaluate their life priorities, giving rise to new values and spending criteria.
The pandemic has given rise to new values and spending criteria. Behavioural shifts such as focus on family/community and health and digital solutions are expected to last long, even in the aftermath of the crisis.
Digital trends already in motion such as contactless payments were accelerated during the peak of the pandemic, as consumers avoided human-to-human contact.
Consumers are making purchases on a much more intentional basis as they seek to reduce excess spending and their health risk by limiting the time they spend in brick-and-mortar locations. Shoppers are increasingly turning to delivery services and click-and-collect instead of going in-person.
Consumer-facing companies need to rapidly integrate new technology to address consumer desire to reduce time spent in stores and restaurants, substitute in-person interactions with digital touchpoints, and smooth out the checkout, payment and logistics experiences.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.