Megatrends

The Coronavirus Era: Where and How Consumers Shop

Jun 2020

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer spending is undergoing unprecedented levels of channel shift due to the COVID-19 crisis. These shifts require significant operational and strategic changes for companies to meet the new needs of consumers. In some cases, companies are finding that adapting their marketing and operations is not enough and are changing business models to drive revenue streams.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key findings

COVID-19 transforms the economic and consumer landscape

The global economy is forecast to enter its worst recession since the 1930s, hitting every sector from hospitality to education and finance. Yet the massive change brought about by the pandemic also makes consumers re-evaluate their life priorities, giving rise to new values and spending criteria.

Consumers re-evaluating life priorities

The pandemic has given rise to new values and spending criteria. Behavioural shifts such as focus on family/community and health and digital solutions are expected to last long, even in the aftermath of the crisis.

The acceleration of digital trends

Digital trends already in motion such as contactless payments were accelerated during the peak of the pandemic, as consumers avoided human-to-human contact.

The shift to delivery and click-and-collect

Consumers are making purchases on a much more intentional basis as they seek to reduce excess spending and their health risk by limiting the time they spend in brick-and-mortar locations. Shoppers are increasingly turning to delivery services and click-and-collect instead of going in-person.

The importance of adapting new technology to meet the new needs of shoppers

Consumer-facing companies need to rapidly integrate new technology to address consumer desire to reduce time spent in stores and restaurants, substitute in-person interactions with digital touchpoints, and smooth out the checkout, payment and logistics experiences.

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Introduction

Scope

Key findings

The global economy will contract sharply in 2020

The impact of COVID-19 on market sizes

Our themes

Where and how consumers shop

Economies and Consumers

COVID-19 has transformed the economic and consumer landscape

How macro trends are driving “Where and How Consumers Shop”

Fear and anxiety shift consumer shopping habits and focus

Security and safety is the new customer in-store experience in Spain

Modern grocery retailers win in Nigeria but slow to move online

Key learnings for Economies and Consumers

Health, Beauty and Fashion

COVID-19 has heavily disrupted health, beauty and fashion

Bleach London capitalises on the DIY beauty trend

Ace & Tate introduces online styling advice and virtual try-ons

Key learnings for Health, Beauty and Fashion

Drinks and Tobacco

Drinks and Tobacco: On-trade and impulse channels hard hit by COVID-19

Innovation and the new “core”: Short-term obstacles in drinks and tobacco

The shift towards retail will endure longer than the pandemic itself

The Self Isolation Whisky Festival: Bringing the experience home

Ritual Coffee makes it easier for customers to avoid the grocery store

Key learnings for Drinks and Tobacco

Food and Nutrition

COVID-19 has transformed the food and nutrition industry

Where and How Consumers Shop: Quarantines drive channel shifts

The pandemic radically alters shopping behaviours for food

Sysco pivots operations to capture the retail surge

MercadoLibre launches a supermarket interface in Argentina and Brazil

Key learnings for Food and Nutrition

Home and Technology

COVID-19 has impacted home and technology

Quick, large-scale shifts create “stress test” on models and products

Fortunes of home and technology products diverge sharply

Casper Sleep Inc previews the future for homewares companies

Serious Tissues: Strengthening social mission during pandemic

Key learnings for Home and Technology

Services and Payments

COVID-19 has heavily impacted services and payments

Where and How Consumers Shop: Consumer behaviour shifts sharply

Service industries face abrupt changes in consumer expectations

Restaurant app OpenTable allows users to make reservations to shop

Taobao Live and Forest Cabin engage at-home shoppers with live streaming

Key learnings for Services and Payments

Conclusion

The outlook for Where and How Consumers Shop

Impact of Where and How Consumers Shop on consumer markets

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Megatrends

The Coronavirus Era: Where and How Consumers Shop

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key findings

COVID-19 transforms the economic and consumer landscape

Consumers re-evaluating life priorities

The acceleration of digital trends

The shift to delivery and click-and-collect

The importance of adapting new technology to meet the new needs of shoppers

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

The global economy will contract sharply in 2020

The impact of COVID-19 on market sizes

Our themes

Where and how consumers shop

Economies and Consumers

COVID-19 has transformed the economic and consumer landscape

How macro trends are driving “Where and How Consumers Shop”

Fear and anxiety shift consumer shopping habits and focus

Security and safety is the new customer in-store experience in Spain

Modern grocery retailers win in Nigeria but slow to move online

Key learnings for Economies and Consumers

Health, Beauty and Fashion

COVID-19 has heavily disrupted health, beauty and fashion

Bleach London capitalises on the DIY beauty trend

Ace & Tate introduces online styling advice and virtual try-ons

Key learnings for Health, Beauty and Fashion

Drinks and Tobacco

Drinks and Tobacco: On-trade and impulse channels hard hit by COVID-19

Innovation and the new “core”: Short-term obstacles in drinks and tobacco

The shift towards retail will endure longer than the pandemic itself

The Self Isolation Whisky Festival: Bringing the experience home

Ritual Coffee makes it easier for customers to avoid the grocery store

Key learnings for Drinks and Tobacco

Food and Nutrition

COVID-19 has transformed the food and nutrition industry

Where and How Consumers Shop: Quarantines drive channel shifts

The pandemic radically alters shopping behaviours for food

Sysco pivots operations to capture the retail surge

MercadoLibre launches a supermarket interface in Argentina and Brazil

Key learnings for Food and Nutrition

Home and Technology

COVID-19 has impacted home and technology

Quick, large-scale shifts create “stress test” on models and products

Fortunes of home and technology products diverge sharply

Casper Sleep Inc previews the future for homewares companies

Serious Tissues: Strengthening social mission during pandemic

Key learnings for Home and Technology

Services and Payments

COVID-19 has heavily impacted services and payments

Where and How Consumers Shop: Consumer behaviour shifts sharply

Service industries face abrupt changes in consumer expectations

Restaurant app OpenTable allows users to make reservations to shop

Taobao Live and Forest Cabin engage at-home shoppers with live streaming

Key learnings for Services and Payments

Conclusion

The outlook for Where and How Consumers Shop

Impact of Where and How Consumers Shop on consumer markets

Why buy this report?

Want to find out more about this report?

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