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Strategy Briefing
The Economics of Performance in Top-Flight Football
29 pages, Mar 2018
US$1,325Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
European football has become increasingly expensive, with many club revenue streams failing to keep pace. UEFA’s introduction of tighter financial regulations makes European football a challenging landscape to navigate. Breaching UEFA protocol carries consequences, and this has forced clubs to rethink revenue maximisation strategy. League appeal, however, remains crucial for commercial potential. This report analyses risks and opportunities for European clubs operating in this new environment.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Sports performanceremains paramount tocommercial success
With increasing prizes deriving from continental competitions, on-pitchperformance remains fundamental for top clubs in ensuring that UEFArevenues and commercial exploitation remain viable growth avenues.
Spreading the wealth:Diverging economiccapabilities across Europe
The English Premier League grants its clubs the highest prize money forparticipation, classification and broadcasting rights. The gap with other topleagues is widening, as these are not able to provide prize money as high asEPL.
The new rules of the game:Sanctions under UEFA FFPrules keep clubs compliant
With the first European clubs having been sanctioned in recent years afterbreaching UEFA FFP rules, top clubs need to adapt their expenditure in orderto comply and ensure their economic strategy is sustainable.
“Winning isn’t everything”:An emerging mantra forinternational investors
Many new investors, often from abroad, are entering the football universe. Inmany cases, the investment is not aimed at achieving sports victories, but toensure visibility and self-promotion, with performance viewed as a means tosustain the high-level image of a club’s brand.
Signing top players tocatalyse commercial growthis more crucial than ever
Despite transfer fees rising, signing the right top player can benefit beyond justticketing or merchandise revenue, it can also bring about better performancesand thus better broadcasting and commercial possibilities for the future.
Future focus is onperformance andsustainability
Over the coming seasons, the theme in European football will be balance –balancing the club’s expenditure with revenue, thus ensuring the sustainabilityof the club within the FFP framework.
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Scope of the report
Key findings
European football economy regulations: the FFP rules
Man City and PSG: Top spenders in the 2017 summer transfer window
The English Premier League confirmed as the highest spender
Two thirds of the top clubs failed to meet sustainability criteria
A tale of two teams: AC Milan and Real Madrid
AC Milan and FC Inter: A gateway to Italy’s business world?
Imbalances in Big Five’s top clubs sellout ratios remain significant
Sellout ratios: The implications of a full house
The growing importance of UEFA Champions League revenues
Benchmarking model explained: assessing clubs performance
An example of EMI Performance Ratio: 2016-17 coefficients and rankings
Real Madrid tops the 2016-17 ranking due to highest coefficients
Performance remains key driver for club revenues
Poor performance can be offset by clubs’ significant legacy
An inconvenient truth: Clubs need to spend money to make money
10-year review of top European teams market: Fewer players, higher fees
Case study: 2017 Summer transfers - Higher spending for top players
Case study: Neymar’s ground-breaking transfer to Paris St Germain
Social media reaction: Where Neymar goes, fans will follow
Paris St Germain : Short-term struggles, long-term ambitions
Toronto FC’s Italian jackpot: Sebastian Giovinco
Toronto FC with Giovinco : Revenues and club value increase
Toronto FC’s strong performance is mirrored by social media trends
Pato’s stunning 2017 carries Tianjin Quanjian to AFC Champions League
Pato’s Popularity: Can Tianjin Quanjian cash in?
Future trends to monitor
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.