The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2018
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European football has become increasingly expensive, with many club revenue streams failing to keep pace. UEFA’s introduction of tighter financial regulations makes European football a challenging landscape to navigate. Breaching UEFA protocol carries consequences, and this has forced clubs to rethink revenue maximisation strategy. League appeal, however, remains crucial for commercial potential. This report analyses risks and opportunities for European clubs operating in this new environment.
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With increasing prizes deriving from continental competitions, on-pitchperformance remains fundamental for top clubs in ensuring that UEFArevenues and commercial exploitation remain viable growth avenues.
The English Premier League grants its clubs the highest prize money forparticipation, classification and broadcasting rights. The gap with other topleagues is widening, as these are not able to provide prize money as high asEPL.
With the first European clubs having been sanctioned in recent years afterbreaching UEFA FFP rules, top clubs need to adapt their expenditure in orderto comply and ensure their economic strategy is sustainable.
Many new investors, often from abroad, are entering the football universe. Inmany cases, the investment is not aimed at achieving sports victories, but toensure visibility and self-promotion, with performance viewed as a means tosustain the high-level image of a club’s brand.
Despite transfer fees rising, signing the right top player can benefit beyond justticketing or merchandise revenue, it can also bring about better performancesand thus better broadcasting and commercial possibilities for the future.
Over the coming seasons, the theme in European football will be balance –balancing the club’s expenditure with revenue, thus ensuring the sustainabilityof the club within the FFP framework.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.