The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2014
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All travel industry loyalty programmes continue to evolve, but US legacy airlines are in the midst of a radical transformation to reward their most lucrative travellers. Hotels are also enhancing their elite benefits to lock down their loyalty. Going forward, innovation in mobile and personalisation will be how companies cement loyalty from their members.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
To better cater to their highest paying passengers, airlines have made moves to reward these lucrative travellers better, including switching to a spend-based model for “miles” accumulation and joining forces with hotel loyalty programmes.
Although the hotel industry’s recovery led to devaluations, hotel companies continued to evolve their programmes, such as IHG offering free Wi-Fi for all members starting in July 2014.
Co-branded credit cards remain lucrative for the industry thanks to high-margin sales of points or miles. However, co-branded credit cards face obstacles with interchange fee regulation in Europe and to a lesser extent, competition from general rewards cards.
Although prepaid cards are not as lucrative as co-branded credit cards, airlines are launching these cards to appeal to those who travel abroad frequently or do not have access to credit.
Loyalty programmes are expected to continue to improve by improving the travel experience for members, especially their most lucrative elites. Mobile and personalisation are the important areas where the next evolution will occur.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.