Growing internet retailing sales are impacting consumers’ purchasing habits globally. In turns, this has changed packaging requirements and demands, with the rise in home deliveries translating into lighter pack types and polarised pack sizes. Altogether, packaging’s role in protecting its content has never been as important. It is also answering consumers’ new preferred formats when purchasing online, with smart technologies expected to play a stronger role in packaging too.
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Global internet access is increasing rapidly. This is changing how consumers arepurchasing goods, which also has an impact on packaging. Primary, secondary,closure and shipment packaging play a larger role in protecting their contentduring deliveries while also answering consumers’ new preferred formats whenpurchasing goods online.
In terms of packaging, the convenience of home delivery translates intoconsumers choosing multipacks or a larger number of smaller pack sizedproducts instead of a full size one.
There is an increasing demand for lightweight packaging, which can be achievedthrough shifts in pack types, from glass to PET bottles or from folding carton toplastic pouches for instance. This benefits both retailers for which lighterpackaging can save transportation costs and consumers who can also be savingin terms of delivery fees.
Internet retailing offers a larger choice of smaller pack sized products, such astravel sizes and samples, in comparison to physical stores. It also promoteslarger family pack sizes thanks to the convenience of home deliveries. These twotrends both respond to consumers’ demand for more affordable products.
As internet retailing is set to continue to grow, packaging shifts are expected tocontinue. Smart and connected technologies should also play a stronger role inpackaging, which should in turn adapt itself to facilitate rising automatedprocesses, such as enabling communication with smart appliances.