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Strategy Briefing

The Evolving Open-loop Pre-paid Opportunity

42 pages, Aug 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Open-loop pre-paid cards are being used to replace a wide range of traditional electronic and paper transfer channels in both developed and emerging markets. Total payment value on open-loop cards is projected to double over the next five years to nearly reach US$500 billion by 2018 with the US the single largest market. Government benefit cards and network branded gift cards were the functions fastest growing card types by share of total cards in circulation from 2005 to 2013.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Government benefit cards gaining traction globally

Throughout the Americas, government benefit cards have rapidly replaced paper disbursement. The cards are increasing transparency and are reducing programme operating costs. The US is likely to continue to be the largest market.

General Purpose Reloadable cards are the largest open-loop card type globally

While other open-loop card functions have grown considerably, GPR cards remain the single largest category by cards in circulation.

Open-loop payment value to double by 2018

The adoption of the open-loop card function globally is projected to continue over the forecast period, to reach almost US$500 billion by 2018.

US to reinforce position as largest open-loop market

The US is projected to increase its share of global open-loop pre-paid payment value to 63% by 2018 from 59% in 2013.

Online retailing driving open-loop use in emerging markets

Consumers without access to financial services in emerging markets who need to perform an on-line payment transaction are limited to using an open-loop pre-paid card in many instances.

Non-financial card issuers increasing competition for unbanked and financially under-served

Competition to capture the 51% of the world’s population aged over 15 years who are either financially underserved or unbanked is increasing. In many cases, an open-loop card and a mobile platform can perform a number of financial services that otherwise would take place in a retail branch.

Visa the largest open-loop card network

Visa open-loop pre-paid cards accounted for 32% of the function’s total payment value in 2012 followed by MasterCard, with 24%. However, the two largest networks have been losing share in recent years.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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introduction

Scope

Introduction

Key findings

Overview

Global Pre-paid Landscape

How pre-paid cards are evolving to reach more consumers

Maintaining the highest projected growth

Expanding functionality of pre-paid cards driving growth

Keys to open-loop adoption: what is working

Utilisation and spending by sector

Reaching the Unbanked and Financially Underserved

Barriers to financial service adoption

Increasing the partially banked globally

In need of financial education

Regional view of the financially underserved and the unbanked

Pre-paid bridging income barriers

Expanding remittance opportunity

Case study: The unbanked in the US

Characteristics of the unbanked in the US

Open-loop creating a retail banking alternative in the US

Open-loop targeting the youth and unhappily banked

Government Drivers

Motivation behind government adoption

Lowering the cost of benefit distribution

US Social security, pension and unemployment benefits

Government required banking

Expanding functionality of identification cards

Unlocking closed-loop card potential

Colombia alternative distribution platform

e-Commerce Applications

Consumers shift to internet retailing

Open-loop providing a path to becoming banked

Providing a more secure solution

Skrill and Paysafe

Outlook

Bright outlook for pre-paid across developed and emerging markets

Fastest pre-paid card growth expected in emerging markets

Steadily increasing pre-paid card utilisation rates projected

Per capita open-loop leading markets

Summary 1 p drivers

Report Definitions

Data parameters and report definitions

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Megatrends

Strategy Briefing

The Evolving Open-loop Pre-paid Opportunity

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Government benefit cards gaining traction globally

General Purpose Reloadable cards are the largest open-loop card type globally

Open-loop payment value to double by 2018

US to reinforce position as largest open-loop market

Online retailing driving open-loop use in emerging markets

Non-financial card issuers increasing competition for unbanked and financially under-served

Visa the largest open-loop card network

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

introduction

Scope

Introduction

Key findings

Overview

Global Pre-paid Landscape

How pre-paid cards are evolving to reach more consumers

Maintaining the highest projected growth

Expanding functionality of pre-paid cards driving growth

Keys to open-loop adoption: what is working

Utilisation and spending by sector

Reaching the Unbanked and Financially Underserved

Barriers to financial service adoption

Increasing the partially banked globally

In need of financial education

Regional view of the financially underserved and the unbanked

Pre-paid bridging income barriers

Expanding remittance opportunity

Case study: The unbanked in the US

Characteristics of the unbanked in the US

Open-loop creating a retail banking alternative in the US

Open-loop targeting the youth and unhappily banked

Government Drivers

Motivation behind government adoption

Lowering the cost of benefit distribution

US Social security, pension and unemployment benefits

Government required banking

Expanding functionality of identification cards

Unlocking closed-loop card potential

Colombia alternative distribution platform

e-Commerce Applications

Consumers shift to internet retailing

Open-loop providing a path to becoming banked

Providing a more secure solution

Skrill and Paysafe

Outlook

Bright outlook for pre-paid across developed and emerging markets

Fastest pre-paid card growth expected in emerging markets

Steadily increasing pre-paid card utilisation rates projected

Per capita open-loop leading markets

Summary 1 p drivers

Report Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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