Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

The Future BRICs in Alcoholic Drinks

37 pages, Oct 2009

US$2,000

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While the global market is still reeling from the blows of the unprecedented financial contraction a small number of key markets sharing upbeat macroeconomic indicators defy the gloom .The ‘future BRICs’, namely Nigeria, Turkey, Vietnam and the Philippines surface as the next ‘Eldorado’ for the alcoholic drinks industry as westernisation trends, large numbers of LDA consumers and emerging middle classes bring them under the spotlight.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Want to find out more about this report?

Request more information

Definitions and Introduction

Definitions

Key Findings

Setting the Scene

The BRIC Markets in Alcoholic Drinks

‘Future BRICs’ Follow in the Footsteps of the BRIC Markets

LDA Consumers of BRICs vs Future BRICs

Advancing Middle Classes

Rising % Urban Population of Future BRICs

High Potential Markets for Alcoholic Drinks

The Future BRIC Markets for Alcoholic Drinks

Global Macroeconomic Picture

Future BRICs

Nigeria: Fact File

Nigeria: The Stout Stronghold

Nigeria: ‘Beer Parlours’ Key in the Drinking Culture

Dark Beer in Nigeria: Turbo King by Consolidated Breweries

Nigeria Heading for a Soft Landing

Philippines: Fact File

Philippines: Youngsters/Tourist Influx to Shape the Market

Philippines: Domestic Companies Dominate

Vietnam: Fact File

Vietnam: Health Credentials Drive Beer and Wine Sales

Vietnam: Changing Regulatory Environment

Vietnam: WTO Accession Paves the Way for Multinationals

Economy Beer at the Forefront in Southeast Asia

Turkey: Fact File

Turkey: Urbanisation Paves the Way for New Drinking Habits

Turkey: Tourism Boosts On-Trade Sales

Dark Beer: Gusta Dark by Anadolu Efes AS

Imported Spirits Making Inroads in the Turkish Market

Conclusions

Future BRICs – Conclusion

Competitive and Infrastructure Issues

Key Corporate Factors for the Future BRICs

SWOT Analysis Future BRIC Markets

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

The Future BRICs in Alcoholic Drinks

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Definitions and Introduction

Definitions

Key Findings

Setting the Scene

The BRIC Markets in Alcoholic Drinks

‘Future BRICs’ Follow in the Footsteps of the BRIC Markets

LDA Consumers of BRICs vs Future BRICs

Advancing Middle Classes

Rising % Urban Population of Future BRICs

High Potential Markets for Alcoholic Drinks

The Future BRIC Markets for Alcoholic Drinks

Global Macroeconomic Picture

Future BRICs

Nigeria: Fact File

Nigeria: The Stout Stronghold

Nigeria: ‘Beer Parlours’ Key in the Drinking Culture

Dark Beer in Nigeria: Turbo King by Consolidated Breweries

Nigeria Heading for a Soft Landing

Philippines: Fact File

Philippines: Youngsters/Tourist Influx to Shape the Market

Philippines: Domestic Companies Dominate

Vietnam: Fact File

Vietnam: Health Credentials Drive Beer and Wine Sales

Vietnam: Changing Regulatory Environment

Vietnam: WTO Accession Paves the Way for Multinationals

Economy Beer at the Forefront in Southeast Asia

Turkey: Fact File

Turkey: Urbanisation Paves the Way for New Drinking Habits

Turkey: Tourism Boosts On-Trade Sales

Dark Beer: Gusta Dark by Anadolu Efes AS

Imported Spirits Making Inroads in the Turkish Market

Conclusions

Future BRICs – Conclusion

Competitive and Infrastructure Issues

Key Corporate Factors for the Future BRICs

SWOT Analysis Future BRIC Markets

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports