The Future BRICs in Alcoholic Drinks

Definitions and Introduction

Definitions

Key Findings

Setting the Scene

The BRIC Markets in Alcoholic Drinks

‘Future BRICs’ Follow in the Footsteps of the BRIC Markets

LDA Consumers of BRICs vs Future BRICs

Advancing Middle Classes

Rising % Urban Population of Future BRICs

High Potential Markets for Alcoholic Drinks

The Future BRIC Markets for Alcoholic Drinks

Global Macroeconomic Picture

Future BRICs

Nigeria: Fact File

Nigeria: The Stout Stronghold

Nigeria: ‘Beer Parlours’ Key in the Drinking Culture

Dark Beer in Nigeria: Turbo King by Consolidated Breweries

Nigeria Heading for a Soft Landing

Philippines: Fact File

Philippines: Youngsters/Tourist Influx to Shape the Market

Philippines: Domestic Companies Dominate

Vietnam: Fact File

Vietnam: Health Credentials Drive Beer and Wine Sales

Vietnam: Changing Regulatory Environment

Vietnam: WTO Accession Paves the Way for Multinationals

Economy Beer at the Forefront in Southeast Asia

Turkey: Fact File

Turkey: Urbanisation Paves the Way for New Drinking Habits

Turkey: Tourism Boosts On-Trade Sales

Dark Beer: Gusta Dark by Anadolu Efes AS

Imported Spirits Making Inroads in the Turkish Market

Conclusions

Future BRICs – Conclusion

Competitive and Infrastructure Issues

Key Corporate Factors for the Future BRICs

SWOT Analysis Future BRIC Markets

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