Squeezable plastic tubes rose by 4% in personal care globally in 2014; an even better performance than total packaging’s 3% increase. Over 2014-2019, plastic tube volumes are set to grow primarily alongside rising toothpaste sales in developing markets. The pack type should gain further presence in skin and hair care where it is due to meet demand for greater functionality and ease of application, while also conveying a premium image using a plastic dispensing closure and in the right pack size.
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Squeezable plastic tubes rose by a healthy 4% in retail unit volumes in beauty and personal care globally in 2014. Over 2014-2019, plastic tubes are also due to further expand in almost all key countries across the world; with one exception being the mature and struggling Japanese economy.
Plastic tube demand in beauty is large defined by toothpaste consumption, representing 61% of total retail volumes. While future growth will primarily come from Asia and Latin America where the category expands in line with rising modern retail outlets, pack sizing strategies will be key in driving sales across the globe.
Facial moisturisers and cleansers are also becoming increasingly part of consumers’ day-to-day routines in developing countries such as India and Indonesia. Plastic tube sales will also likely be boosted by consumer demand for packaging convenience and ease of application; which plastic dispensing closures and small easy-to-carry sizes can assist with.
Dispensing also matters considerably for colourants and conditioners, where plastic tubes are expected to fare well to 2019. Latin America is among the most promising regions globally as rising income levels in Brazil enable more consumers to include conditioners as part of their important hair routine.
Although from a lower unit volume base, sun care and men’s grooming also boast dynamic growth prospects for plastic tubes. While male-targeted products are rising rapidly in India, Americans on the other hand will be looking for a greater consumer experience with their sun protection products.