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Strategy Briefing

The Future of Bricks and Clicks in Personal Accessories - Part II: Digital Landscape

43 pages, Dec 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Retail distribution in personal accessories has undergone upheaval in recent times. The evolving landscape has internet retailing as a rising star, gaining ground in both developed and emerging markets. This report analyses the geographical shifts in consumer spending and new innovations in retailing that comes with the digital age. The race to omnichannel retailing is also underway, as retailers adapt to modern consumers who shop across platforms and multiple screens.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Emerging markets set to lead growth in internet retailing

Developed markets embraced the digital retailing revolution years ago, but growth can still be found as many brands, especially in the luxury segment, are still in the infancy stages of e-commerce. Meanwhile, emerging markets are catching up, spurred by m-commerce and continued urbanisation.

Consumers are more comfortable with buying low- to mid-priced goods online

Costume jewellery, bags and quartz analogue watches record a higher proportion of internet sales as consumers have fewer reservations about buying non-luxury goods online. Size and suitability continue to hinder internet retailing in luggage and fine jewellery, while consumers are concerned about authenticity and warranties in high-priced watches.

Internet retailing spawns alternative markets and platforms

E-commerce has revitalised concepts such as second-hand luxury, while turning third party merchants such as Asos and Zalando, and online marketplaces such as Tmall, into highly lucrative alternative platforms.

Mono-brand sites make personalisation scalable

Engraving, monogramming and self-design applications offered through brand-owned e-commerce are making it easier than ever for brands to consolidate and streamline the production process of customised accessories.

Omnichannel is the future of retailing

Most brands have embraced multichannel, but few are able to boast omnichannel status. However, omnichannel retailing provides the flexibility, convenience and constant availability that consumers expect from brands in the digital age.

Retailers increasingly embrace “phygital”

With footfall in physical retailing falling, retailers look into bringing consumers back into stores by improving the in-store experience using technology such as VR. Meanwhile, pure play internet retailers look to establish physical presence.

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Introduction

Scope

Key findings

Category Dynamics in Digital

Bags enjoy freedom from fit concerns

Consumers hesitant to buy expensive products online

Geographic Dynamics in Digital

Internet retailing catches on in emerging markets

Global leaders in personal accessories e-commerce

E-commerce markets to watch: China and India

M-commerce becomes major driver of online sales

Key Drivers in Digital

M-commerce opens up world of infinite possibilities

Leveraging alternative platforms: Online multi-brand retailers

Yoox Net-a-Porter enables luxury to focus on what they do best

Mono-brand platforms carve a niche in personalisation

Leveraging alternative platforms: Online marketplaces in China

Cross-border e-commerce hits luxury sales hardest

Social media is essential but s-commerce is far from taking off

Tiffany & Co: At the forefront of luxury social media

Second-hand luxury drives first-hand sales

An Omnichannel Future

From multichannel to omnichannel

Four stages to successful omnichannel

Webrooming is key in personal accessories retailing

Harnessing “ phygital ” to bring consumers back into stores

Physical retailers explore cyberspace

Online retailers get physical

Burberry: A pioneer in luxury omnichannel retailing

Burberry: Connecting with consumers through digital variety

Burberry: Luxury e-commerce that provides ease of mind

Burberry: Embracing physical and digital

Burberry: Beginning with infrastructure-ready markets

Key Takeaways

Key takeaways

Report Parameters

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Data parameters and report definitions (4)

Data parameters and report definitions (5)

Data parameters and report definitions (6)

Data parameters and report definitions (7)

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Megatrends

Strategy Briefing

The Future of Bricks and Clicks in Personal Accessories - Part II: Digital Landscape

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Emerging markets set to lead growth in internet retailing

Consumers are more comfortable with buying low- to mid-priced goods online

Internet retailing spawns alternative markets and platforms

Mono-brand sites make personalisation scalable

Omnichannel is the future of retailing

Retailers increasingly embrace “phygital”

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Category Dynamics in Digital

Bags enjoy freedom from fit concerns

Consumers hesitant to buy expensive products online

Geographic Dynamics in Digital

Internet retailing catches on in emerging markets

Global leaders in personal accessories e-commerce

E-commerce markets to watch: China and India

M-commerce becomes major driver of online sales

Key Drivers in Digital

M-commerce opens up world of infinite possibilities

Leveraging alternative platforms: Online multi-brand retailers

Yoox Net-a-Porter enables luxury to focus on what they do best

Mono-brand platforms carve a niche in personalisation

Leveraging alternative platforms: Online marketplaces in China

Cross-border e-commerce hits luxury sales hardest

Social media is essential but s-commerce is far from taking off

Tiffany & Co: At the forefront of luxury social media

Second-hand luxury drives first-hand sales

An Omnichannel Future

From multichannel to omnichannel

Four stages to successful omnichannel

Webrooming is key in personal accessories retailing

Harnessing “ phygital ” to bring consumers back into stores

Physical retailers explore cyberspace

Online retailers get physical

Burberry: A pioneer in luxury omnichannel retailing

Burberry: Connecting with consumers through digital variety

Burberry: Luxury e-commerce that provides ease of mind

Burberry: Embracing physical and digital

Burberry: Beginning with infrastructure-ready markets

Key Takeaways

Key takeaways

Report Parameters

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Data parameters and report definitions (4)

Data parameters and report definitions (5)

Data parameters and report definitions (6)

Data parameters and report definitions (7)

Why buy this report?

Want to find out more about this report?

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