The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2018
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Retailing is undergoing a substantial transformation as consumers become increasingly savvy. With a new set of digital tools for product research and price comparison, brand and channel loyalty has diminished. At the dawn of this transformational change, this report examines successful strategies, potential challenges and the new dynamic of online/offline commerce. Emerging and innovative models from around the globe highlight strategies that stand to reshape pet care retail in the future.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The retailing environment is in flux. Technology has accelerated the rate at which consumers can communicate their preferences, allowing for constant change and realignment with what is popular. Pet care has been slower to evolve but changes are happening. Channel shifts are also accelerating as a new tech-savvy generation turns to the convenience of online shopping.
Consumers expect not only a transaction but value from a brand, before and after their purchase. Companies need to be savvy to adapt to this new consumer mindset in creating new norms and experiences.
While many consumers shop according to what their wallet allows, there are an increasing number of ways to provide value beyond price. Tapping into this via the new “Shopping Reinvented” trend is a good way for brands and retailers alike to differentiate themselves.
Recurring pet food orders through online subscriptions offer an unparalleled level of convenience. The potential for significant savings and customised food plans stand to reshape how consumers buy pet food over the next decade.
In an emotional industry like pet care, personal touch is more important than ever. Owners who increasingly view their companions as loved ones expect the same from their pet retailers. Products designed and built specifically for a particular pet’s needs represent a new era of customised care.
Successful brands and retailers have the customer at the centre of their strategy. Words only go so far – shared actions and experiences in the era of social media and super apps drives an increasingly engaged consumer base.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.