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Strategy Briefing

The Future of Pet Care Retailing: Blurring Frontiers

Sep 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Retailing is undergoing a substantial transformation as consumers become increasingly savvy. With a new set of digital tools for product research and price comparison, brand and channel loyalty has diminished. At the dawn of this transformational change, this report examines successful strategies, potential challenges and the new dynamic of online/offline commerce. Emerging and innovative models from around the globe highlight strategies that stand to reshape pet care retail in the future.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Shopping is in a state of reinvention

The retailing environment is in flux. Technology has accelerated the rate at which consumers can communicate their preferences, allowing for constant change and realignment with what is popular. Pet care has been slower to evolve but changes are happening. Channel shifts are also accelerating as a new tech-savvy generation turns to the convenience of online shopping.

Customers expect value at all stages of the shopping journey

Consumers expect not only a transaction but value from a brand, before and after their purchase. Companies need to be savvy to adapt to this new consumer mindset in creating new norms and experiences.

Price is important but experiences can be worth more

While many consumers shop according to what their wallet allows, there are an increasing number of ways to provide value beyond price. Tapping into this via the new “Shopping Reinvented” trend is a good way for brands and retailers alike to differentiate themselves.

Subscriptions will be the great disruptor

Recurring pet food orders through online subscriptions offer an unparalleled level of convenience. The potential for significant savings and customised food plans stand to reshape how consumers buy pet food over the next decade.

Personalisation is the way forward

In an emotional industry like pet care, personal touch is more important than ever. Owners who increasingly view their companions as loved ones expect the same from their pet retailers. Products designed and built specifically for a particular pet’s needs represent a new era of customised care.

Customer service is key

Successful brands and retailers have the customer at the centre of their strategy. Words only go so far – shared actions and experiences in the era of social media and super apps drives an increasingly engaged consumer base.

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Introduction

Scope

Key findings

Overview

Retailing: a state of flux

Consumers’ priorities are shifting

Always on(line) is the new normal

The consumer-brand relationship is changing

The payment landscape is also changing

Pet Care Distribution in Context

Channel shifts accelerate

Where do pet owners shop?

Cat owners are pet shops’ new targets

Getting (pet) social: pet superstores in Brazil

Mexico: adapting pet stores to customer needs

The inexorable growth of online….

…with wide variations across markets

Veterinarians help drive online growth in Switzerland

Chewy transforms the US market through customer service

Unstoppable Zooplus

Private label penetration is tied to the retail landscape …

… w hich creates significant regional differences

Private label reigns in Austria

Private label drives growth in German pet superstores

Successful Strategies

Successful strategies: how to compete in-store

Targeting natural: Pinnacle Nutrition by PetSmart

Asian behemoth: Pet Lovers Centre’s exclusive offerings

Adding services to generate traffic

Convenience: pets at Home opens in Tesco Xtra

Grocery leader Coop makes a move to pet superstores in Italy

From online to offline: TiendAnimal

New impulse channels in Malaysia

Successful strategies: how to drive sales online

Automatic/subscription replenishment models have significant potential

Curated boxes offer the thrill of the unexpected

The potential in subscription boxes

Perfectly tailored nutrition: the rise of customised subscriptions

Tails.com: pricing into the mass market

Chewy: customisation through customer service

Amazon moves into pet care: pets get their own customised profiles

Marketplaces: a new frontier for growth

Alexa and the rise of voice assistants

Conclusion

The pace of change in retail is accelerating dramatically

The transformation of store-based retail

Lessons for the online space

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

The Future of Pet Care Retailing: Blurring Frontiers

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Shopping is in a state of reinvention

Customers expect value at all stages of the shopping journey

Price is important but experiences can be worth more

Subscriptions will be the great disruptor

Personalisation is the way forward

Customer service is key

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Overview

Retailing: a state of flux

Consumers’ priorities are shifting

Always on(line) is the new normal

The consumer-brand relationship is changing

The payment landscape is also changing

Pet Care Distribution in Context

Channel shifts accelerate

Where do pet owners shop?

Cat owners are pet shops’ new targets

Getting (pet) social: pet superstores in Brazil

Mexico: adapting pet stores to customer needs

The inexorable growth of online….

…with wide variations across markets

Veterinarians help drive online growth in Switzerland

Chewy transforms the US market through customer service

Unstoppable Zooplus

Private label penetration is tied to the retail landscape …

… w hich creates significant regional differences

Private label reigns in Austria

Private label drives growth in German pet superstores

Successful Strategies

Successful strategies: how to compete in-store

Targeting natural: Pinnacle Nutrition by PetSmart

Asian behemoth: Pet Lovers Centre’s exclusive offerings

Adding services to generate traffic

Convenience: pets at Home opens in Tesco Xtra

Grocery leader Coop makes a move to pet superstores in Italy

From online to offline: TiendAnimal

New impulse channels in Malaysia

Successful strategies: how to drive sales online

Automatic/subscription replenishment models have significant potential

Curated boxes offer the thrill of the unexpected

The potential in subscription boxes

Perfectly tailored nutrition: the rise of customised subscriptions

Tails.com: pricing into the mass market

Chewy: customisation through customer service

Amazon moves into pet care: pets get their own customised profiles

Marketplaces: a new frontier for growth

Alexa and the rise of voice assistants

Conclusion

The pace of change in retail is accelerating dramatically

The transformation of store-based retail

Lessons for the online space

Why buy this report?

Want to find out more about this report?

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