The Future of Social Selling and Storytelling in Food

Delivery

This report comes in PPT.

Key Findings

The rapid development of social commerce

Social selling has become more popular and more important during the pandemic as an expanded format of e-commerce, due to consumers spending more time enjoying social media at home. Social media enables consumers to get discounted prices for a limited period, and sellers can create marketing effects through word-of-mouth via social media.

New business model of social commerce is mainly developed in Asia Pacific countries

In overall mobile commerce, the developed regions of North America and Western Europe lead the industry with advanced mobile applications and technology. However, South Korea, Hong Kong and China are prominent leaders in the development of social commerce targeting all generations.

Storytelling is crucial to support social selling

For successful social selling, attractive storytelling content is essential. In particular, healthy eating and delivering informative facts about the functionality and sustainability of food, mainly targeting conscious consumers, could be initiatives and key topics to leverage in storytelling on the back of the pandemic.

Future development of E-commerce Ecosystems

A more advanced meaning of e-commerce is the concept of E-commerce Ecosystems, which has emerged in the retailing industry. Social media has been rapidly developed as social commerce by adding e-commerce functions, and it has recently been considered as one of the representative E-commerce Ecosystems.

The importance of data gathering from social commerce for future social selling

Gathering information around conversations and messages from consumers through social media platforms can help companies better understand audiences and better target them with their products, and this is a key part of marketing strategies nowadays.