The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2020
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The Middle Class Retreat megatrend has very broad relevance to businesses across a wide range of industries. Having started in developed countries, the Middle Class Retreat megatrend and its associated trends will increasingly manifest themselves in emerging and developing markets. Insights into the future of the global middle class can inform business strategy to help brands and marketers capture opportunities presented by this megatrend.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The essence of the middle class is the ability to spend on discretionary items. However, there is no universal definition of the middle class, because the costs of living vary across countries. In this report, the middle class is defined as comprising households with an annual disposable income of USD45,000-100,000 in developed economies and of USD15,000-45,000 in emerging and developing economies.
The Middle Class Retreat megatrend is set to continue across developed economies, as the share of spending by middle class households in total consumer expenditure across developed economies is set to decline from 38% in 2008 to 34% in 2030.
Across emerging and developing markets, households are shifting up the income distribution pyramid, giving rise to a new middle class with a household disposable income of USD45,000-100,000, comparable with the purchasing power of the middle class in developed markets.
In India, households on USD45,000-100,000 will increase their share to account for 29.8% of total households and 36.4% total spend in 2030. In China in 2030, the share of households on USD15,000-45,000 is set to shrink while households on USD45,000-100,000 will expand to 29.8% of all households and 38.6% of total consumer expenditure.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.