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Company Profile
The Gap Inc in Apparel and Footwear
Apr 2018
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The Gap Inc saw recovery in fiscal year 2017, after three years of sales decline, thanks to the company’s efforts to focus on its best-performing brands, strengthen its digital business and streamline its operations. To ensure future growth, the company should look at global expansion to reduce its reliance on the North American market, continue to focus on its digital strategy, and further expand its exposure to the growing athleisure market.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Gap Inc, The delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy.
Company and market share data provide a detailed look at the financial position of Gap Inc, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Gap Inc, The.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Gap Inc, The provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Gap’s balanced growth strategy starts to produce results in FY2017
Quarter four 2017 sees positive sales results
SWOT: The Gap Inc
Strategic objectives and challenges
Competitive Positioning
Performance in line with but under the global average
Gap maintains its place among the top apparel and footwear firms
Apparel and Footwear Review
Gap remains dependent on North America
Old Navy is a leading apparel and footwear brand in the US
A strong player in sportswear in the US
Missed opportunities in apparel in Asia Pacific
Footwear also has unmet potential in Asia Pacific
Gap has a solid showing in dynamic categories
Streamlining at home and expansion abroad
North America continues to offer opportunities in sportswear
Gap is well-positioned to meet demand for foreign fashions in China
Gap needs to rethink pricing to take advantage of growth in India
Exploring Asia Pacific beyond China, India, South Korea and Japan
Mexico offers long-term growth prospects
Strengthen global positioning in childrenswear
Continued potential within athleisure
The importance of e-commerce cannot be understated
Brand Strategy
Gap has a wide multibrand portfolio…
…but brand confusion remains its Achilles heel
Focusing on core competence is the way forward
Overhauling its brand strategy
Gap’s brand conundrum and ensuring turnaround
Banana Republic: the giant elephant in the room
Global potential for Athleta in performance apparel
Recommendations
Returning Gap to growth
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abercrombie & Fitch Co in Apparel and Footwear | Apr 2018
- adidas Group in Apparel and Footwear | Jan 2019
- Adidas In Apparel and Footwear | Apr 2021
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- C&A Mode AG in Apparel and Footwear | Jun 2015
- C&J Clark International Ltd in Apparel and Footwear | Apr 2016
- Cofra Holding AG in Apparel | Jul 2012
- Esprit Holdings Ltd in Apparel | Sep 2013
- Fast Retailing Co Ltd in Apparel and Footwear | Sep 2019
- Gap Inc, The in Apparel and Footwear | Jun 2019
- H&M Hennes & Mauritz AB in Apparel and Footwear | Sep 2020
- Inditex, Industria de DisenoTextil SA in Apparel and Footwear | Oct 2019
- Levi Strauss & Co in Apparel | Apr 2013
- Levi Strauss and Co in Apparel and Footwear | Mar 2021
- lululemon athletica inc Apparel and Footwear | Jun 2017
- Nike Inc in Apparel and Footwear | Jun 2019
- PVH Corp in Apparel and Footwear | Sep 2014
- SuperGroupPlc in Apparel and Footwear | Apr 2018
- SuperGroupPlc in Apparel and Footwear (Global) | Sep 2016
- Under Armour Inc in Apparel and Footwear | Dec 2019
- VF Corp in Apparel | Jan 2014