Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

The Global State of Online Grocery in 2017

46 pages, Aug 2017

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Online grocery has been of interest to many retailers and food brands for a long time, but it is an industry that is just starting to get hot. With legitimate concerns over the cost and consumer trust, it is worth looking at just how developed the service is now. After broadly outlining the basics of how online grocery works and who it is for worldwide, this report will dive deeper into each region, outlining the current state of the industry along with its most active markets and companies.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

There are relatively consistent customer demands and corresponding profiles

The last-mile problem has yet to be really solved for food. Grocers in this space mostly bake those costs into the model and eventually, the price. Therefore, online grocery so far is largely for people that put a premium on convenience. This includes affluent families that shop for larger baskets and time-pressed urbanites that need items immediately but can’t be bothered going to the store.

For everyone else, it is still too expensive or unproven

For many, online grocery it is still too pricey, which means that figuring out how to keep the price down is a top priority. This is partly why click-&-collect holds the most promise. However, it is also a category which people just are not used to buying online yet. Building up the trust needed so customers rely on someone else to shop for their own fresh food will take time and effort.

Scale and volume should be the focus, even if it means relying on multiple models

Volume is the most important metric in this business because it engenders efficiency and drives down costs for everyone. The more methods of delivery and pick-up people have access to, the more likely the service will appeal to more people. Smart players will focus on increasing access as part of a larger platform.

If you cannot bring the cost down yourself, you have to work with others or find customers that are not price-sensitive

Some of the smartest companies that are trying to solve the high-cost issues of online grocery are those that are spreading the pain around. Forging partnerships to split the cost of delivery and investment has proven to be a good strategy. This allows costs to be spread across online and offline channels. The less these partners make shoppers pay, the better.

The best in the business have been going at this for years

It has taken companies years to build the infrastructure and goodwill needed to run online grocery profitably. It took the leading pure player in London 15 years to do so. This means that the window is closing on becoming a leader in this space. Thankfully, technology can fast-track go-to-market strategies these days.

Want to find out more about this report?

Request more information

Introduction

Scope

The online grocery game has just begun

Key findings

The Basics of Online Grocery

There is a clear user profile

Online grocery shoppers in three more charts

The online grocery customers of the future

The mix of multichannel models in online grocery

The mix of pure play models in online grocery

Amazon’s multichannel grocery presence

Amazon’s Pure Play grocery presence

Online grocery’s biggest problems: Cost

Online grocery’s biggest problems: User experience

Online grocery’s biggest problems: Omnichannel relevance

Current Retail Strategies

Leveraging scale to create significant advantage

Forming partnerships to split the cost of delivery

Starting business relationships to build e-commerce infrastructure

Building businesses that solve specific problems

Regional Insights

Asia-Pacific: Regional Overview

Asia-Pacific: Key Countries

Asia-Pacific: Key Companies

Western Europe: Regional Overview

Western Europe: Key Countries

Western Europe: Key Companies

North America: Regional Overview

North America: Key Countries

North America: Key Companies

Australasia: Regional Overview

Australasia: Key Countries

Australasia: Key Companies

Eastern Europe: Regional Overview

Eastern Europe: Key Countries

Eastern Europe: Key Companies

Latin America: Regional Overview

Latin America: Key Countries

Latin America: Key Companies

Middle East & Africa: Regional Overview

Middle East & Africa: Key Countries

Middle East & Africa: Key Companies

Conclusion

Who will be the online grocery winners of the future?

The online grocery game is a long one

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

The Global State of Online Grocery in 2017

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

There are relatively consistent customer demands and corresponding profiles

For everyone else, it is still too expensive or unproven

Scale and volume should be the focus, even if it means relying on multiple models

If you cannot bring the cost down yourself, you have to work with others or find customers that are not price-sensitive

The best in the business have been going at this for years

Want to find out more about this report?

Table of Contents

Introduction

Scope

The online grocery game has just begun

Key findings

The Basics of Online Grocery

There is a clear user profile

Online grocery shoppers in three more charts

The online grocery customers of the future

The mix of multichannel models in online grocery

The mix of pure play models in online grocery

Amazon’s multichannel grocery presence

Amazon’s Pure Play grocery presence

Online grocery’s biggest problems: Cost

Online grocery’s biggest problems: User experience

Online grocery’s biggest problems: Omnichannel relevance

Current Retail Strategies

Leveraging scale to create significant advantage

Forming partnerships to split the cost of delivery

Starting business relationships to build e-commerce infrastructure

Building businesses that solve specific problems

Regional Insights

Asia-Pacific: Regional Overview

Asia-Pacific: Key Countries

Asia-Pacific: Key Companies

Western Europe: Regional Overview

Western Europe: Key Countries

Western Europe: Key Companies

North America: Regional Overview

North America: Key Countries

North America: Key Companies

Australasia: Regional Overview

Australasia: Key Countries

Australasia: Key Companies

Eastern Europe: Regional Overview

Eastern Europe: Key Countries

Eastern Europe: Key Companies

Latin America: Regional Overview

Latin America: Key Countries

Latin America: Key Companies

Middle East & Africa: Regional Overview

Middle East & Africa: Key Countries

Middle East & Africa: Key Companies

Conclusion

Who will be the online grocery winners of the future?

The online grocery game is a long one

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports