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Strategy Briefing
The Green (and Variegated) Consumer
Mar 2008
US$2,600
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This global report highlights corporate response to greening and profiles the green, brown and variegated consumer. The green movement has infiltrated all aspects of consumers' lives, from the desire to conserve energy/reduce fuel bills, to how they eat and drink, what they wear, how they travel. Rising disposable incomes enabled consumers to become choosier, often paying a premium for eco-friendly products and services. But current economic uncertainty may impact the market in the short term.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Delivery format
PDF/Word
Downloadable from MyAccount
Want to find out more about this report?
Request more informationTable of Contents
The Green (and Variegated) Consumer
EXECUTIVE SUMMARY
Market Drivers
Chart 1 Factors Affecting Green Demand 2007Green Consumer Characteristics
Developments in Consumer Markets
Chart 2 Global Sales of Leading Organic Packaged Food and Drinks Sectors 2007Retailing Trends
Outlook
Summary 1 The Future of Green Consumerism: Opportunities and ThreatsINTRODUCTION
What makes a product green?Resurgence of interest in the noughties
ENVIRONMENTAL CONCERNS
The Energy Debate
Climate changeCarbon emissions
Eco-friendly vehicles
Car sharing
Renewable energy
Biofuels
Chart 3 Output of Biofuels in Key Markets 2007
Eco homes
Food Supply Issues
Global water supplyNeed to preserve biodiversity
The GM foods debate
Food miles
Animal Welfare Issues
Factory farmingVegetarianism
Chart 4 Vegetarians as % of Population by Country 2005
Waste Disposal Issues
More people, faster lifestyles equals more pollutionThe nappy debate
Recycling provides partial solution
Fast food companies are major culprits
Plastic bags
FACTORS AFFECTING DEMAND
Economic Factors
The state of the global economyDisposable income
Table 1 Average Annual Disposable Incomes by Country 2002-2007
Government Initiatives
Kyoto ProtocolAsia-Pacific Partnership on Clean Development and Climate
EU Climate Change Plan
Progress in France
Sponsorship of environmental labelling systems
EU energy labelling regulations
Energy-saving light bulbs
Packaging and waste legislation
Organic food legislation
NGO Initiatives
The power of persuasionAction in China
Greenpeace
Friends of the Earth
Oxfam
Sustain
Fairtrade
Company Initiatives
Corporate Social ResponsibilityGreening or greenwashing?
Carbon footprinting labelling
Disclosure
Buying into the Green Movement
Expanding the green offer
Summary 2 Selected Organic Food and Beverages Specialists 2007
Carbon offsetting schemes
Green finance
Influence of the Media
Celebrities wield their influenceThe power of the Internet
THE GREEN CONSUMER
The Global Picture
Northern European consumers are the greenestChinese consumers show concern for climate change
Trends in Developed Markets
Green consumer characteristicsSummary 3 Profile of Green Consumers 2008
Green Consumer Profile: US
Chart 5 Types of Consumer in the US 2007
Green Consumer Profile: UK
Table 2 Ethical Consumerism in the UK 2005-2006
Trends in Emerging Markets
IMPACT ON CONSUMER MARKETS
Organic Food and Drink
Sales concentrated in the developed marketsSegmentation and premiumisation drive growth
Sales soar in all sectors
Organic ready meals address multiple concerns
Organic snack bars perceived as healthy indulgence
Indian coffee beans all the rage
Chart 6 Organic Packaged Foods as a % Total Packaged Foods 2007
Table 3 Sales and Growth of Organic Packaged Foods by Sector 2002/2007
Sales by country
Table 4 Sales and Growth of Organic Packaged Foods in Major Markets 2002-2007
Cosmetics and Toiletries
Chemicals backlash boosts organic beauty marketL'Oréal launches first mass market green anti-ager
Surveys point to strong growth in US market
Disposable Paper Products
Eco-friendly nappies restricted to niche playersGreen wipes on the way
Household Care Products
Consumers spurn chemicalsNew product development focuses on water-, oxygen- and plant-based ingredients
Green cleaning products finally catch on
Multinationals adopt greener positioning
Retailers not to be outdone
Textiles
Clothing trendsSummary 4 Selected Eco-Labels 2007
Footwear trends
Bags
Household Appliances
Domestic electrical appliances trendsConsumer electronics trends
Summary 5 Greenpeace Ranking of Electronic Companies by Environmental Performance- November 2007
Packaging Trends
Tetra Pak aims for recyclabilityPackaging giants go biodegradable
Reckitt Benckiser revamps consumer packaging
Retailers play their part
Green Tourism Trends
Eco-tourismGreen travel
Consumer Foodservice
Starbucks initiates Fairtrade coffee trendMcDonald's becomes more eco-friendly
Boycotting bottled water
IMPACT ON RETAILERS
Local Sourcing
Consolidation gives multiples more powerUK supermarkets take action
Plastic Bag Policies
Banning plastic bagsRecycling schemes
The carrot approach
Charging for bags
Growth of Specialist Chains
Farmers' Markets
Strong growth in US and UKExpanding the Green Offer
Mass adoption of organic and FairtradeFUTURE OUTLOOK
Trends to Watch
Green is here to stayEconomy may affect green demand in short term
Governments to enforce change
Companies will want to appear green
Products must have it all
Retailers to demand changes upstream
Carbon labelling will become standard
Organic food miles will remain thorny issue
Hybrid cars, biofuels and eco-tourism – the future of travel
Foodservice operators to adopt eco-measures
Technological breakthroughs may lead to greener DPP
Organic Food Forecasts
Organic consumer base to expandOrganic versus hormone-free milk
Convenience and health prove winning combination
Wal-Mart sets the trend for US growth
Spain to witness strongest growth
Emerging markets hold vast growth potential
Table 5 Forecast Sales of Organic Packaged Foods by Country 2007-2012
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.