This global report highlights corporate response to greening and profiles the green, brown and variegated consumer. The green movement has infiltrated all aspects of consumers' lives, from the desire to conserve energy/reduce fuel bills, to how they eat and drink, what they wear, how they travel. Rising disposable incomes enabled consumers to become choosier, often paying a premium for eco-friendly products and services. But current economic uncertainty may impact the market in the short term.
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