The Home Depot Inc in Retailing

April 2012

Home Depot is heavily reliant on a depressed US housing market, seeing market share declines in the US and Canada and closing stores in China. As such, the future could appear bleak for the company. However, value sales growth has started to return, online sales are blossoming and a tentative recovery in US housing could be underway. Against this increasingly positive backdrop, Euromonitor international assesses the outlook for Home Depot in the short to medium term.

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Overview:

Euromonitor International's report on Home Depot Inc, The delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Home Depot Inc, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Home Depot Inc, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Home Depot Inc, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts: The Home Depot Inc
Financial assessment: Q4 2011 a good quarter for Home Depot
SWOT: The Home Depot
Key challenges: Defend US market share and expansion overseas

Competitive Positioning

US housing bubble left Home Depot facing contraction
Growing competition but The Home Depot retains number one spot
Lowe’s chasing Home Depot in selling space race

Domestic Strategy

The Home Depot’s fortunes are heavily reliant on the US
Store sales still dominate but internet shows yearly growth
Lowe’s catching Home Depot in US market that is set to contract

International Strategy

International growth is based on convenience
Canada: Declining market share in a contracting market
Mexico: Home Depot leads a fragmented market
China: Big country, but slow growing demand for DIY
Possible market entries: Home Depot needs to leave comfort zone

Multi-channel Strategy

Home Depot internet strategy makes good marketing sense
Home Depot internet sales benefit from US location
Internet marketing strategy pays dividends for Home Depot

Brand and Private L abel S trategies

Home Depot focuses on its one, eponymous brand

Brand and Private Label Strategies

Private label and exclusive brands are key to Home Depot

Operations

Outsourced manufacturing and global offices
Distribution changes to help efficiency and drive costs down

Opportunities and Recommendations

Key recommendations
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