Given that the lodging industry has been impacted more negatively by COVID-19 than any other previous crisis, the highly capital-intensive hotels sector is investigating recovery strategies that may change the way hotels operate in the future. This report looks at how hotels have transformed during Covid-19 finding themselves in new roles and how the sector is expected to shape-up interms of key strategic decisions such as investment, expansion and rethinking the offering.
This report comes in PPT.
Given that the lodging industry has been impacted more negatively by COVID-19 than any other previous crisis, the highly capital-intensive hotels sector is investigating recovery strategies that may change the way hotels operate in the future.
With safety being at the core of the service-orientated sector, players at all levels from travel associations to tourism boards and brands focus on safety assurance.
While international tourism comes to a halt, players in lodging find themselves in new roles given the demand dynamics triggered by the pandemic.
As consumers’ lifestyles evolve in the post-pandemic period with greater work-life balance, greater domestic travel and away from city locations, the lodging sector is likely to adapt, with resulting changes in offerings and location of properties.
Digital will remain integral in both offline and online components of the guest journey, while online booking will offset offline booking, in-property services such as contactless check-in and access to ancillary services are expected to be redesigned across digital platforms.
With hotels restructuring business segments, brands are likely to find synergies through M&A, offloading assets, developing franchisee pools and vertical expansion into related services.
Many hotel brands are expecting a recovery of assets over a horizon of 2-3 years - which would determine the financial positions and the future direction for hotels.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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