The Impact of Coronavirus on Lodging - World

February 2021

Given that the lodging industry has been impacted more negatively by COVID-19 than any other previous crisis, the highly capital-intensive hotels sector is investigating recovery strategies that may change the way hotels operate in the future. This report looks at how hotels have transformed during Covid-19 finding themselves in new roles and how the sector is expected to shape-up interms of key strategic decisions such as investment, expansion and rethinking the offering.

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Key Findings

Hotels experienced the steepest decline

Given that the lodging industry has been impacted more negatively by COVID-19 than any other previous crisis, the highly capital-intensive hotels sector is investigating recovery strategies that may change the way hotels operate in the future.

Safety drives redesign of operational practices

With safety being at the core of the service-orientated sector, players at all levels from travel associations to tourism boards and brands focus on safety assurance.

Lodging evolves from traditional accommodation role

While international tourism comes to a halt, players in lodging find themselves in new roles given the demand dynamics triggered by the pandemic.

Change in consumer experience preferences to reshape lodging

As consumers’ lifestyles evolve in the post-pandemic period with greater work-life balance, greater domestic travel and away from city locations, the lodging sector is likely to adapt, with resulting changes in offerings and location of properties.

Digital to be integral of consumer journey

Digital will remain integral in both offline and online components of the guest journey, while online booking will offset offline booking, in-property services such as contactless check-in and access to ancillary services are expected to be redesigned across digital platforms.

Synergies and vertical expansion expected to be the way forward

With hotels restructuring business segments, brands are likely to find synergies through M&A, offloading assets, developing franchisee pools and vertical expansion into related services.

Next 2-3 years critical to determine structural changes in the industry

Many hotel brands are expecting a recovery of assets over a horizon of 2-3 years - which would determine the financial positions and the future direction for hotels.

Scope
Key findings
Travel: the hardest hit industry
Tourism demand
Lodging faced unparalleled impact of COVID-19
Regional Impact
All lodging types impacted: hotels experiences steepest decline
Global hotel closures
Category performance: hotels
COVID-19 impact on operations: overhauling of business and services (1)
COVID-19 impact on operations: overhauling of business and services (2)
COVID-19 impact on operations: overhauling of business and services (3)
COVID-19 impact on operations: overhauling of business and services (4)
Category performance: short-term rentals
Airbnb’s successful IPO: confidence in recovery
Category performance: other lodging
Hotels turning into makeshift hospitals and quarantine facilities
WFH: Work From Home or Work From Hotel
Hotels offering immunity retreats with social distancing protocols
Airbnb launches “Frontline Stays”
Global safety standards to define the new normal
Tourism boards actively ensure safety across lodging to revive demand
Clean and safe labels important to protect brand positioning and ratings
Contactless check-in and QR codes for menus
Long stay to stay longer
Short-term rentals: short-term solution for hotel apartments
City centre properties challenged
Consumer shift to countryside venues sparks new interest for investors
Hotels to seek close to nature and close to community concepts
Hotel experiences to create room for the great outdoors
More players to invest in digital capabilities as a springboard to recovery
A greater shift online: to outpace offline market ahead
Consolidation and restructuring in hotels
Lodging likely to become more fragmented in most markets
Synergies and vertical expansion expected to be the way forward
Investment in real estate during COVID-19 for hotels
Ancillary revenues and business segment
Outsourcing traditional services and finding synergies for new segments
Integration of loyalty programme as unique selling proposition
Lodging sector finding its place in the digital economy
Lodging players need to maintain a balanced portfolio
Shifts in consumer trends and components of the new service
Key considerations for road to new normal
Regional industry snapshot (1)
Regional industry snapshot (2)
About Euromonitor International’s Macro Model
About Euromonitor International’s Travel Forecast Model

Travel

Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.

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